White Paper: Generating New Business in Real Estate


In real estate, it can be tough to figure out the best way to generate new business year over year. There is a finite number of movers out there with more companies competing for their share. While we don’t have the magic bullet on how to generate new business in real estate, we wanted to find out what you thought about it. What were you doing to bring in closes? What was working? What wasn’t? This year, we surveyed nearly 400 real estate professionals on how they generate new business in the real estate industry. We discovered a wide range of feedback and insight from brokers, marketers and agents on how they invest their time, money and efforts. We took the findings and created an exclusive white paper on the best ways to generate new real estate business.

Our topics ranged from the type of data people use to how they spend their marketing budget. We also asked about key business concerns for the coming year and beyond. The result is a comprehensive white paper that goes into what it takes to build a real estate business and how different stakeholders within an organization take on this challenge. It's a fascinating, exclusive look into the world of real estate.

Here are some highlights from the paper:

34% of 2016 deals came from the agent's social sphere or network. The next largest portion came from digital leads. Purchased leads were about even with walk-in business and open houses in terms of the percent that actually generated revenue.

The average real estate website gets 2800 visitors per month.

Agents invest in different marketing tactics than the group at large. Their #1 marketing expense is social media marketing followed by branding and drip marketing. Purchasing leads, which ranked very high with the overall group, was fifth on the list in terms of how agents spend their marketing dollars.

To download and read your copy of the entire white paper, fill out the form below.