From the worlds of real estate and technology, the best reads of the week according to our staff: • Layar prepares to release an Augmented Reality iPhone app with multiple location-based data sets (via ReadWriteWeb):
"The current degree of refinement in GPS and map accuracy in the US may need to evolve further before you can reliably stand in front of a place, point an Augmented Reality app at it and get the information that you're looking for - but big picture, nearby information is available now. The act of looking through your phone, at the world around you, at layers of data on top of physical objects, is something that the human mind and user experience design will need to work on before these apps can turn from "wow" to a tool people use daily."
• Online ad spending in the UK exceeded television spending for the first time (via IAB):
"According to the bi-annual online advertising expenditure study from the Internet Advertising Bureau (IAB) - the trade body for digital marketing - in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) - the internet has now overtaken TV advertising to become the UK’s single biggest advertising medium."
• Apple purchases a map company that has nothing to do with Google, causing some drama in the iPhone universe (via Gizmodo):
"So maybe Apple wants these kind of intensive, custom geolocation mapping powers for the iPhone (and other stuff), or maybe Apple just wants to roll its own maps, so it's not depending on Google for the tiles. Which would actually go along with the same kind of independent streak we've seen in other areas from Apple, like designing custom chips for the iPhone (and maybe the Tablet) using its PA Semi acquisition, instead of using the same chips anybody can buy."
• Young homebuyers give the real estate market a boost as Congress debates the tax credit extension (via RISMedia):
"The incentive is helping to slow the decline in home sales. In August, sales were down 1% over the comparable period last year, the smallest year-over-year decline in any month since late 2007. As Congress considers extending the credit, real-estate agents and home builders worry sales could slump again if it’s allowed to expire."
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