Weekly Roundup

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Online ad spending reaches an all time high (via inman News):

“Businesses may boost spending on all forms of advertising by just 5 percent next year, but online advertising is expected to post double-digit growth, thanks to a surge in local and targeted advertising, analytics and consulting firm Borrell Associates projects.

The ease at which your information can be stolen (via Gawker):

“Though it seems like the inventor's "Farraday Cage Sleeve" may work to protect your card, there's no indication as to whether the sleeve might just irreparably harm it. All I know is if someone can just walk by me pointing a beam at my wallet and go on a shopping spree, I'll keep my boring old swiping cards thank you very much.

A simple and smart way for real estate brokers to attract an audience (via Future of Real Estate Marketing):

“They understand people require something deeper than sexy images of domiciles to stimulate decision making. So they taped market trends printed from their MLS right on their storefront window for everyone to read.

An interesting look at niche markets (via AgentGenius):

“The age of niche marketing in real estate continuing to spread is no surprise. What challenges me is that as someone who has consistently had success in price points across a township or a county, how would I stay competitive with those passing out donuts to 14 chosen condo owners in one development? The answer was actually simple. I had to find more efficient ways to serve those niches and maintain a brand in the areas I want to do business.

A personal look at how CEOs should react to political questions (via Redfin):

“It’s a good ethic for building an organization. But it also turns you into a sheep. History is filled with folks who never spoke out against discrimination, genocide, slavery, totalitarianism or environmental degradation because they didn’t want to lose their job or upset their neighbors. Our ethical obligations to our organization won’t always square with our moral obligations as a person. This is why each of us has a separate moral life.

Image Credit: Jon S on Flickr.com