As most of our clients know we're not just a data provider we're a partner. We don't sit back, throw a bunch of data at you and wish you luck. We're here, we get it, it's what makes us 'us' and why our clients are some of the top in their industry. We actually have relationship specialists, bless them, that know what works and what doesn't work from a user experience and information architecture standpoint. They advise our clients on strategies that can maximize RIO using Onboard products and services; from SEO to lead generation to stickiness and user loyalty.
The knowlege and advice that we provide isn't just related to our products, it's invaluable in web marketing. Take SEO for example...
Definition: SEO, Search engine optimization is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of targeted traffic from search engines. Thanks Wikipedia!
Here are some best practices/tips from one of our talented Relationship Managers, on using links to increase SEO.
- All links on your page, whether to another page on your site or to an external site, are important from an SEO standpoint. Links that follow along with the hierarchy will be placed with greater importance with the Search engines. In other words, a link within a paragraph will have more weight than a link anywhere else.
- How a link and its destination page are worded will also dictate how important spiders perceive the link destination page to be. For instance, if you have a link that says “Schools”, then the title of the page that it is linking to should have a similar title or URL (i.e. /schools/CALos_Angeles/University_Senior_High_School) and should contain content that is related to Schools.
- Along with the name of the link and its destination, any title or description attributes added to them are important from an SEO standpoint. Titles and descriptions can be added to links for display (in the code) of more information regarding the link. These attributes are generally for text-readers and spiders to use when interpreting the importance and the relevance of a link.
- External links (links to sites other than your own) will not directly increase your ranking. In fact, having many of them on a single page might actually hinder your ranking because search engines may consider this to be "link farming", so be careful. What external links can do is increase the ranking of the site you are linking to, which could potentially increase your ranking over time if the other site also links back to your's. Backwards linking to your site is therefore more desirable if the link is relevant.
Image Credit: Wikimedia Commons