May 9, 2011 – New York, NY. In an effort to drive lifestyle search to the forefront of the real estate industry, The Active Enterprise Network, will be participating in the Enterprise Network Challenge: 10 Lifestyle Searches in 10 Weeks in which their technology partner, Active Website, launches the lifestyle search engine on a different member’s site each week. Stemming from their extended partnership with Onboard Informatics, Enterprise Network members now have access to the necessary data needed for lifestyle search, an innovative search tool that gives customers a personalized search experience on real estate websites. Through this new lifestyle search engine, customers will be able to search for homes based on parameters most important to them. Whether that’s family-friendly areas or homes close to highly rated schools, nightlife or shopping, the system will match each user’s requirements with a targeted list of ideal communities in the area.
Using a sliding scale, customers have the option to rank how important each criteria is to their particular needs and lifestyle. The system then finds neighborhoods that best fit their criteria and showcases available homes in the area. Once they’ve found their ideal community, customers can narrow their search based on number of beds and baths, square footage, price range and more.
Remaining on the cutting edge of innovation, many members have already chosen to implement lifestyle search on their site. The first member to adopt this feature is Residential Properties, LTD. Based in Providence, RI, Residential Properties has been serving the Rhode Island Real Estate market for over 30 years and was a great first candidate for the launch of this product. Through the latest search technology, Residential Properties is able to further enrich the user experience and gain a competitive advantage in the industry.
“There is a lot of competition on the web, so finding new ways to differentiate yourself from the competition is crucial to the success of your business. Through lifestyle search, not only are members providing a service that the competition doesn’t offer, but they’re able to engage the customer and increase the likelihood that they will buy or sell a home from them in the future. Typically, when an agent meets with a client they’re asking important questions such as “How important are schools for you?” or “Would you rather live in an urban setting or in the suburbs?” and so on. However, these same questions are not often addressed online. Lifestyle search bridges this gap and offers a unique approach for a more positive experience for our users,” states Ido Zucker, Managing Partner at Active Website.
The search parameters within the lifestyle search engine are based on over a decade of Onboard’s experiencedeveloping Best Places to Live solutions for top publishers such as CNN/Money, U.S. News & World Report and BusinessWeek. To ensure accuracy of the search results, the search engine combines millions of data points ranging from population demographics to housing trends to local points of interest and more.
Due to the complex functionality required to power lifestyle search accurately and efficiently, it is reserved for elite companies only. Through Active Website’s technology, coupled with data provided by Onboard, members are able to engage customers more than ever before.
“It is Onboard’s goal to provide compelling content and powerful tools that allow homebuyers to search for homes based on what is important in their lives -beyond the physical needs of the home. Lifestyle search not only accomplishes that, but also engages the visitor and keeps them coming back to the site, providing the differentiation that The Active Enterprise Network is seeking,” states Marc Siden, CEO, Onboard Informatics. “We are pleased to work with a network that understands the importance of providing consumers with tools and information they want.”
To see the enhanced features offered through the lifestyle search engine, visit Residential Properties at www.residentialproperties.com. Be sure to visit Active Website’s blog over the next several weeks as they track the progress of these releases as well.
About The Active Enterprise Network
The Active Enterprise Network member base is by invitation only. Comprised solely of private real estate firms, The Enterprise Network does not accept national brands and only works with one company per marketplace. This exclusivity allows for open collaboration and sharing of information within The Network, free from any conflict of interest. The goal for members under The Enterprise Network umbrella is to address the technology demands that are emerging in today's changing real estate market. Together, Enterprise Network members can make the best decisions concerning implementation of systems and solutions, ultimately leveraging everyone to higher levels of business.
About Onboard Informatics
Since 2001, Onboard Informatics has provided comprehensive local, regional and national real estate data solutions, powerful Web tools and Web services to some of the most innovative companies in the real estate, publishing, and technology. Onboard delivers seamless integration of property listings, community, school, neighborhood, geographic and demographic information to support clients in achieving business objectives on Web and mobile platforms. Privately held since its founding, Onboard is located in the heart of the world’s financial center in the Wall Street area of New York City. For more information about Onboard Informatics visit www.onboardinformatics.com.
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