May 14, 2012 – New York, NY. Onboard Informatics, the first to deliver comprehensive visibility into online listing exposure via the 360°insight Advisor platform, announces integration with ShowingTime, the showing management technology provider whose products are used to schedule more than 2.5 million showings every month. This meaningful integration between ShowingTime and Onboard fuses "cyber" and "real world" information together, providing 360°insight Advisor clients and their sellers unprecedented insight into total activity (web traffic and physical traffic) to the property. This insight can be instrumental in creating and maintaining a hyper-focused property marketing strategy resulting in a faster sale at the highest sale price.
“When an agent is looking at their online traffic for the past week or month in the 360°insight Advisor portal, they will also be able to see ‘foot traffic’ to any particular listing. At that moment, they can drill down deeper into 360°insight web-related data, or link right into ShowingTime, delving into the details of their physical showings and share findings with the seller in a number of ways,” said Scott Petronis, Chief Product Officer at Onboard.
Rob Overman, Chief Technology Officer at ShowingTime said, “This level of integration with Onboard's 360°insight platform made perfect sense from the start; a huge benefit and value to the Agent and the seller. It’s also a major step forward for the industry as a whole; visibility like this has been a long time coming and we're glad to be at the forefront with Onboard."
Onboard’s Listings 360°insight Advisor platform enables MLSs, Brokers and Agents to see and understand online listing exposure and performance while uncovering consumer search trends and habits. This insight can guide informed syndication and strategic marketing decisions while fostering more meaningful engagement with customers. Currently, the platform is licensed by MRED, MRIS and CTMLS and is set to go live with MRED members within the next quarter.
About Onboard Informatics
Onboard Informatics connects leaders in the real estate, publishing, and technology industries to data-driven innovations that empower informed decisions, enable human engagement and accelerate business results. Our expertise in information management and related technologies bring data to life through innovative products that help customers (1) understand what’s happening – in local markets, on the web, with their own listings; (2) talk about it and show it to others to boost conversions; (3) manage their business more effectively and (4) enhance results.
ShowingTime equips real estate agents, brokers, offices, Associations and MLSs with tools to schedule showings, generate feedback and measure marketing effectiveness. Its products are used by more than 6,000 offices nationwide and integrated with more than 200 MLSs to manage more than 2.5 million showings every month. Visit http://www.showingtime.com for more information.
Jackie Berg Onboard Informatics Phone: 646-747-4398 Email: firstname.lastname@example.org