Use case: Visualizing school "coverage area" and other info on a map


This is part 3 of 6 in our series on using School Attendance Zones to solve user engagement and conversion challenges. Thanks for reading! In the first edition of this series, we started off by visiting our mantra of using content to get them there, keep them there, and convert them. With our first two posts honing in on generating traffic through School Attendance Zones, let's now dive into the second stage of the Onboard process: how to keep them there once you've spent energy and money driving the visitors to your site.


One great strategy for keeping traffic on your site is by providing rich media to illustrate school zones such as an interactive map. Homebuyers today not only look for the perfect home; they're aiming for minimal commute times, close proximity to shopping, and belonging to a well ranked school zone. With many sites driving consumers to do map-based thinking, the boundaries are a natural candidate for this display and can be integrated onto existing maps.

Providing a map that displays each school's coverage doesn't only answer  traffic concerns. By providing them with a bird eye's view of available listings in relation to school districts, you begin to engage and retain your traffic in a way that differentiates you from the competition, therefore strengthening your connections with your leads.

The benefits of showing school coverage on your map don't stop there. Implementing interactive maps has the potential to jolt your SEO performance as well if visitors are sticking around for longer time on site and spending more time engaged on the map. By linking listings and school profile pages out to individual landing pages, metrics such as average time on site and average time on page can significantly increase. External links to your map from outside pages will also bolster your Google ranking, which will only drive more traffic to you in the future.

Imagine if people with multiple school-aged children could look at an intersection of matching properties across different grade levels. Our School Attendance Zones provide the grade level description and not just the school level (since "elementary" in some areas means grades K-8 in some areas and 1-4 in others), so this type of humanized search is now possible.

One scenario of linking buyers to areas where they have multiple school-aged children is using a search by grade level. The website could also enable search for multiple schools.

Join us next week to discuss the several search variables you can allow your traffic to utilize when they're in the process of finding their best school district.

Also, don't hesitate to get in touch with us if you'd like a one-on-one about how School Attendance Zones can benefit your strategy.

Read on for Part 4: Searching for Homes Based on School Ratings Update: To learn more, watch our new School Attendance Zones webinar, available for free streaming.