Powerhouse Portals join Onboard Informatics Data Transparency Network


Major Milestone in Syndication Progress

May 7, 2012 – New York, NY. Onboard Informatics’ announces participation from three online real estate publishing leaders in the fast-growing Data Transparency Network. Homefinder.com, Trulia and Zillow® will cooperate with Onboard to provide MLSs, Brokers, and Agents unprecedented insight into performance and demand information from their web sites.

“This Data Transparency Network unites our clients (MLSs) using Onboard’s Listings 360°insight Advisor with their data licensees and software partners to achieve the common goal of offering agents, brokers and consumers unprecedented visibility into the distribution and performance of property listings across the Internet,” said Jonathan Bednarsh, President and COO of Onboard. “The participation of these portal-powerhouses is a clear demonstration of their leadership and commitment to delivering transparency and value to the real estate industry; crucial towards progress in the ongoing industry syndication/data licensing challenges and vital for MLSs and Brokers to execute selective, sustainable online marketing strategies that generate return on investment”, said Bednarsh.

This new performance and consumer search data will be presented through simple, crisp, on-demand, visual graphics via Onboard’s Listings 360°insight Advisor platform available in a growing number of MLS markets. Participating MLSs, Brokers and Agents will see and understand the exposure and performance of their listings while uncovering never-before-seen consumer search trends and habits. This insight will guide informed syndication and strategic marketing decisions and foster more meaningful engagement with their customers.  Currently, the platform is licensed by MRED, MRIS and Connecticut MLS and is set to go live with MRED members within 30 days.

Industry response has been extraordinary: “Just like Amazon, Netflix, iTunes and other consumer sites track, report, analyze and leverage intelligence gained from consumer activity on their websites, we intend to implement the same level of sophisticated business tools and resources from our alliance with Onboard,” said John Heithaus, Chief Marketing Officer of MRIS.

About Onboard Informatics

Onboard Informatics connects leaders in the real estate, publishing, and technology industries to data-driven innovations that empower informed decisions, enable human engagement and accelerate business results. Our expertise in information management and related technologies transform real estate data through innovative products that help customers (1) understand what’s happening – in local markets, on the web, with their own listings; (2) talk about it and show it to others to boost conversions; (3) manage their business more effectively and (4) enhance results.


Jackie Berg Onboard Informatics Phone: 646-747-4398 Email: jberg@onboardinformatics.com