Onboard Informatics and First Team Real Estate Partner to Bring Lifestyle Search to Southern California


Onboard Informatics, the premier data and technology services provider to top-tier real estate, media, and technology companies, powers Lifestyle Search for First Team Real Estate, a Leading Real Estate Companies of the World member based in Southern California. Lifestyle Search is an innovative home search tool that helps real estate brands create a unique and comprehensive search experience on their sites, allowing consumers to find their “best place to live.” The Lifestyle Search Engine, powered by Onboard Informatics, allows First Team website visitors to search for a home by parameters that are important to them – family friendly, quality of schools, proximity to arts and culture —before they fall in love with a home in an area where the taxes are too high, the schools aren’t great, or that doesn’t provide the amenities they need. “Typically, home buyers who want to start their searches without involving an agent have had to rely on sources such as Chambers of Commerce and social networks for information on where to look for their ideal home,” said CEO/Owner, Cameron Merage, at First Team. “The Lifestyle Search gives them access to this information much more easily and thoroughly. Everything from quality of schools to pet friendliness to local culture and vibe is covered in this great new feature.”

The Lifestyle Search Engine combines millions of data points with battle-tested analytics to determine the places that best match the user’s input.  Using a sliding scale, consumers rank the importance of the criteria - whether the area is family friendly; fun, hip, and trendy; its convenience for commuting and traffic; whether it is dense-urban, light-urban, or suburban; the proximity of golf courses; quality of schools; nearness of cultural arts and theater; public transportation; quality of shopping; and pet-friendliness. The engine finds the best matching places and ranks the results, providing the consumer with a targeted list of places that fits their criteria.

“The sliders are especially helpful because you can adjust the priorities and see how it changes the recommended neighborhoods,” said Merage. “You can become comfortable with a variety of locales, knowing they all have what you want in terms of nearby parks, family friendliness, or other factors which are as important to you with regard to your lifestyle. From there, you can search with confidence for homes based on price range and the number of bedrooms and baths.”

“With 90% of home buyers using the internet to search for homes, streamlining the online home search process and meeting the evolving needs of home buyers are crucial first steps in engaging with a visitor - and First Team Real Estate understands this importance,” stated Marc Siden, CEO, Onboard Informatics. “We appreciate working with companies that realize the value of offering Lifestyle Search on their sites, and certainly First Team Real Estate is one of those companies.”

About Onboard Informatics Since 2001, Onboard Informatics has provided comprehensive local, regional and national real estate data solutions, powerful Web tools and Web services to some of the most innovative companies in the real estate, publishing, and technology.  Onboard delivers seamless integration of property listings, community, school, neighborhood, geographic and demographic information to support clients in achieving business objectives on Web and mobile platforms.  Privately held since its founding, Onboard is located in the heart of the world's financial center in the Wall Street area of New York City.  For more information about Onboard Informatics visit www.onboardinformatics.com.

About First Team Real Estate First Team continues to win market share in any economic climate through yet another innovative and proprietary marketing tool. Other forward thinking, consumer relevant tools and services include “The NEW Rules of Real Estate, Hot Buys® and Market Trends™ as well as their luxury market campaign, “Live Beautifully®”, which reaches 1.2 million high net-worth affluent buyers online. First Team has relationships with Luxury Portfolio®, the world’s top luxury destination website, Realtor.com®, Yahoo! Real Estates ®, Zillow® and many more to provide maximum exposure for their client’s property listing.

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Media Contact:  Stacey Ret Onboard Informatics 646-747-4395 sret@onboardinformatics.com

MEDIA CONTACT:  WEEDA LUTFI First Team Public Relations Manager 714-795-5687 weedalutfi@firstteam.com

Image Credit: Wikimedia Commons