Onboard Data Demonstrates New Level of Predictability


Money Magazine just published an interesting story on McKinney, Texas, the top city in their 2014 Best Places to Live.  Apparently, people are actually camping out to get first dibs on new homes in the popular city.    The huge job growth in the area is growing demand for new homes. “Builders (are) expected to build only about half of the 50,000 new homes needed to support job growth this year,” according to the article.

Home prices are up 8.7% year-over-year in McKinney, which is the third highest in the country.  Onboard is proud to work with Money Magazine on their annual Best Places to Live, which utilizes the wealth of local and property information we aggregate.

It sounds like this partnership doesn’t just produce good results, but is spot on.  It can even be, as it was in this case, predictive.

If you’re interested in learning more about how to utilize local data in your marketing, contact us today.