Microbrews and politics


In case you missed it last week, Ira Monko, our Implementation Engineer, analyzed the relationship between two of America's favorite pastimes: politics and drinking beer. Going through our extensive Consumer Behavior data, Ira found that those in blue states are more likely to drink microbrews. Even the President himself is a fan of craft beers, as evidenced by his participation in the White House home brewery. In the spirit of the upcoming holiday (or maybe we just really like beer), we decided to take this whole project a step further. We gathered some of our data on these "microblued" states (sorry, I couldn't help myself) and put it together in infographic form. Just something to think about as you enjoy a cold beer over Thanksgiving break. Happy holidays everyone!