Market Leader has delivered Market Insider today, an informative and engaging market data tool that conveniently combines all you need to know in one page. Market Leader has integrated Onboard’s data sets to produce an innovative and competitive development in our industry, providing all local information that is essential to consumers. According to Ian Morris, chief executive of Market Leader, "Market Insider enables our customers to position themselves as the neighborhood expert and generate more traffic and leads from their website, while also engaging their prospects and clients with a steady stream of rich local information.”
“We are continually investing in creating a comprehensive and integrated software platform for real estate professionals, and feedback from early users of Market Insider tells us this product is a winner," Morris added.
Market Insider engages home buyers and sellers with customized reports of home sales, trends, demographics, and side-by-side statistics on any neighborhood. This comprehensive local market data can be found for consumers to browse on the agent’s website or also via monthly e-newsletters.
Stated in their press release, this service is beneficial and aimed for real estate professionals to:
- Generate more leads from their website: Market Insider provides valuable information to consumers, all provided on behalf of local real estate agents to drive more website visitors and more registered leads.
- Brand themselves as the neighborhood expert: Home sellers have access to objective, local market data to help them know the right time to list. Home buyers can explore different neighborhoods, all in an agent-branded experience.
- Engage contacts with constant touch: Automated e-newsletters enable agents to continually engage prospects and clients with valuable local market information and insider tips on buying and selling a home.
- Replace costly stand-alone alternatives: Market Insider includes seamless integration with Market Leader's website, lead generation, and CRM, enabling agents to address all their marketing needs and eliminate costly contact follow up solutions.
This product is a true testament to their company’s name, as leaders in online marketing and technology solutions for real estate professionals.
Bravo to Market Leader on their hard work to provide agents with rich information! Below are screen shots of this great execution: