Lessons from Facebook's news feed redesign


For awhile there, it felt like we couldn't go a month without Facebook changing something in regard to display, privacy, photos - all but the news feed. Since Timeline was launched, we haven't seen much from Facebook in regard to changing the way news stories are displayed. Today's announcement of an arriving redesign of the feed from the big guys in Palo Alto changes that.

According to Mashable, the new news feed design was inspired by mobile.

"Understanding that more users are accessing Facebook from mobile than ever, Facebook is focused on making the overall experience more consistent, regardless of platform."

Shouldn't your brand be doing the same?

Facebook's not alone here. I was just chatting with Victor about the USA Today redesign, which began with mobile and gave cues to its desktop edition. The biggest publishers are no longer looking at mobile and tablet as secondary strategies to their main web project - they are all in sync instead.

The way consumers expect to interact with your brand is changing. At times it can feel like a never-ending game of catch up, but it doesn't have to be that way for the brands that invest in their visitors' habits now to capture mobile and tablet market share.

We've been talking about the value of consistency across platforms for awhile. Let us know when you're ready to rock - our flexible content can help.