From shopping for clothes, to cars, to homes, online purchases have been growing at an exponetial rate over the past 10 years. The Nielsen Company did a survey, which suggests that around 85% of online surfers have used the internet for shopping. Out of those, 94% of all buyers aged 25 to 44 years used the internet to search for a home - NAR Annual Study 2008. With that kind of percentage of people (and climbing) utilizing the web for home search, I'd say it's pretty important for agents to have access to the most accurate local content and innovative technology possible.
They need engaging information on their websites and in their reports and presentations that goes beyond bed, bath, and square feet. They need access to tools that give invaluable insight into their local communities with just a few clicks. The flexibility to customize, brand and tailor their websites and sales materials to meet each of their customer/prospect's needs. The content that increases their search engine placement and costumer engagement. They need to be a local expert, a resource, an authority on local stats and 'in the know' information in order to attract, retain and drive quality lead generation.
Technology-driven tools for agents and the need for outsourced data and content used to be something that only the most tech savvy and prosperous companies were involved in. Now, especially with the economic state, it's a 'must have' 'gotta do' business move not only to get onboard but to find the highest quality, most efficient, and most cost effective solutions possible.
We started meeting this demand roughly a decade ago when it all started, fine tuning and perfecting the art of data aggregation. Over the years we've made it our goal to produce the most accurate and trusted localized content to some of the most established information resources in the country; Coldwell Banker Real Estate Corporation, Century 21, NRT, Realtor.com, Long & Foster, The New York Times, WashingtonPost.com, CNN Money Magazine, and many more.
MLSs and REALTORS® also have a major responsibility to provide their agents with easy to use tools and accurate local information and have shown an increased interest, over the the past year or so, in the solutions and services we can provide.
We decided to answer the call with our new solution, MLS OneSource.
“Creating the MLS OneSource platform was a natural progression for us. "With an influx of calls and interest stemming from the increase in pressure on agents to enhance their value proposition to consumers, it just made sense for us to formalize a platform. MLS OneSource is specifically designed to help MLSs and REALTORS® engage their consumers by providing relevant and insightful local content and easily integrated solutions that fit their individual business models.” - Marc Siden, CEO, Onboard Informatic
We are excited to launch and introduce MLS OneSource at the CMLS 2009 event this week in Lake Tahoe, California. The platform contains a suite of cutting edge products and services giving full access to our localized content for both agent portals as well as consumer-facing websites. Content categories include detailed information such as home sales, trends, school profiles with GreatSchools.net ratings, demographics, local amenities, and neighborhood boundaries.
The suite of products and solutions offered in the platform range from customizable reports and presentations, easily integrated plug and play neighborhood search tools, standardized web services, to fully tailored delivery of all Onboard’s data, providing complete control over design, development and integration. These tools play a major role in adding value to real estate websites through increasing search engine placement and customer engagement all while building credibility and quality lead generation.
Now is the time for not only real estate but all industries to realize the importance and value in innovative web and technology solutions. The number of buyers using the internet to do their own research is only growing by the day.
Online shopping trends are showing a consistent rise due to the great response from people. In the coming years, the numbers suggesting the development of the online shopping trends are expected to rise alarmingly.
Kim Cipriano Prior, Onboard's National Sales Director, is solely devoted to understanding and addressing the MLS sector's unique set of needs. Kim has over 15 years in strategic business development and sales and marketing experience with 10 years specifically dedicated to the real estate industry and working with MLSs.
If you are interested in learning more about Onboard’s MLS OneSource platform, please email Kim Cipriano Prior at kprior@onboardinformatics or call 646-747-4396.
Image Credit: Tec_estromberg on Flickr.com