17.7% of agents say social media marketing is their #1 marketing expense, according to the white paper Generating Business in Real Estate. The blog Contactually claims that 80% of realtors are using Facebook for professional use. Facebook’s prevalence in real estate is likely the reason Facebook is getting more involved in our industry.
But while Facebook is a significant marketing outlet for many real estate professionals, creating and monitoring Facebook advertising to yield quality leads and revenue is not easy. In fact, it can be a full-time job.
HomeSpotter, a real estate technology platform, has the answer. They recently launched Boost, a tool that automates every aspect of Facebook advertising to save time and produce better results. Boost connects directly with the MLS so when it receives a notification of a new listing or open house, it automatically generates a polished, professional Facebook ad on behalf of their clients.
First, it populates the copy, the image, and the agent’s logo and headshot. It even includes elements likely to draw attention, like a “New” banner at the top of the ad. Users of the Boost platform can change or modify any aspect of the ad, or simply approve it.
Next, Boost creates a custom audience for the ad based on their big data tools.
Finally, Boost drives all traffic from the ads to a unique lead page created on the client’s behalf and designed to generate quality leads. Agents, teams, and brokerages no longer need to create custom landing pages or spend valuable time crafting the perfect headline. Boost automates the entire process.
“We heard from clients that Facebook advertising was important, but they just didn’t have the time to do it consistently,” said Aaron Kardell, Founder and CEO of HomeSpotter. “Boost helps every real estate organization, regardless of size or marketing experience, effectively advertise on Facebook.”
Boost is an excellent example of how automation is changing real estate. To hear Kardell and other industry leaders discuss other technology trends to watch in 2018, sign up for our free webinar December 19.