69% of home shoppers who take action on a real estate brand site begin their research with a local term, such as a neighborhood (NAR & Google’s The Digital House Hunt). It’s because of this that Onboard is so committed to going above and beyond common geography searches (such as a zip code, county, or state) through their Neighborhood Boundaries data. Over the past several months, the Onboard team has been working on multiple innovations, one of which being an update on our Neighborhood Boundaries. Our Boundaries update, which is live as of this week, includes the following enhancements:
- Increased number of neighborhood boundaries
- Updates on all neighborhood information
- Improved usability for application developers
Today, Neighborhood Boundaries are a necessity for real estate brokerages as they help optimize your ability to capture the 69% of home shopper traffic who begins their searches by neighborhood, they increase the ability to engage your traffic through searches based on the geographies they prefer, and enhances the quantity as well as probability of traffic conversions.
If you’d like to learn more on our recent Neighborhood Boundaries update, check out our press release. Or, reach out to us to find out all the ways Neighborhood Boundaries can help you meet your business goals.
Image Credit: Shella Sund on Flickr.com