CTMLS selects Onboard Informatics to launch Listings360°insight Advisor


Onboard Informatics announces that CTMLS (Connecticut Multiple Listing Service) has chosen Listings 360°insight Advisor as a new business tool and member benefit. The Listing 360°insight Advisor business intelligence system tracks and reports real estate listing activity across virtually all websites where CTMLS listings appear.  Real-time information and dynamic reports are revealed to CTMLS staff, Brokers and Agent members via individual, secure portals.

“Effectively promoting listings to online buyers is a top priority for real estate professionals, yet as an industry we have been unable to validate the impact. Without comprehensive tracking and activity reporting, it is impossible to measure or modify results at the MLS, Broker and Agent level.  While we do receive reporting data from a handful of our syndication partners, it is only an incomplete picture of what’s happening with CTMLS broker’s listings on-line.  Without question, this product will empower our brokers to make better, more informed decisions for marketing the online performance of their client’s listings”, says Cameron Paine, CEO of CTMLS.

Listings 360°Insight Advisor enables CTMLS, Brokers and Agent Members to view comprehensive online activity – tracking information from CTReal.com (CTMLS’s consumer web site), CTMLS’s proprietary member system, publisher sites and member sites (agent and broker); information is transformed into on-demand, real-time reports through well designed, individual online portals.

“We’re excited to further extend our longstanding partnership with CTMLS building upon the immense value of their existing member tools”, says Jonathan Bednarsh, COO and President of Onboard. “Cameron and his team are an innovative group – thoroughly dedicated to providing the highest level of member value and support. With a number of common values between us, we’re looking forward to fun and excitement as we forge ahead”