PARSIPPANY, N.J. (July 17, 2012) – Today Coldwell Banker Real Estate LLC launches its new “Best Places to Live” five-part series in partnership with Onboard Informatics, ranking the top United States places for lifestyle categories: Social Seekers, Suburbanites, Adventurers, Leisure Lovers and Culture Cravers. To kick off the series, Coldwell Banker first examines the Best Places to Live for “Social Seekers,” which ranks places which are perfect for the hip, trendy and fun at heart – those who would rather go out than stay home any night of the week. The list was compiled based on a range of attributes such as, access to public transportation, high volume of bars and restaurants, happening nightlife and great entertainment.
“As our previous research shows, Americans believe that their home is a reflection of their identity and that clearly goes beyond the property line and into the communities where they live,” said Budge Huskey, president and chief operating officer, Coldwell Banker Real Estate LLC. “Social Seekers are drawn to the nightlife and action, while others we will explore in the series might prefer backyard barbecues and carpooling. By ranking the best places to live by lifestyle interests and personalities, we’re able to get to the heart of what makes individual cities and towns so special.”
The National Top 10 Markets for Social Seekers are:
1. Manhattan, N.Y. - The city that never sleeps is known across the globe for its nightlife and nearly limitless entertainment options. The Big Apple is also home to some of the world’s most famous restaurants, Broadway’s bright lights and accessible public transportation.
2. San Francisco, Calif. - A perfect place to leave one’s heart, San Francisco is famous for its Golden Gate, the infamy of Alcatraz, dedicated sports fans and delicious sourdough. Its streets are filled with historic trolleys that ascend its storied hills. It is also the birthplace of Coldwell Banker Real Estate, which was established there in 1906.
3. Chicago, Ill. - From the hot dining scene to art museums and gorgeous river views, residents of the Windy City have plenty to keep busy. Chicago is home to a lively theatre scene, two Major League Baseball teams and top universities. Residents travel easily between events along the cities elevated subway line, the “L.”
4. Los Angeles, Calif. - Home to Hollywood, Los Angeles is the center of the entertainment industry. In addition to the Walk of Fame and Kodak Theatre, The City of Angels is also known for its music scene, clubs and restaurants. The Pacific Coast Highway is an easy escape for residents who want to get out of the city and enjoy gorgeous ocean views.
5. Seattle, Wash. - Home of the Space Needle, Seattle is the largest city in the Pacific Northwest, and serves as a beacon for the performing arts in the region. In spite of the occasional rainstorm, residents also take advantage of the city’s mild climate to enjoy outdoor entertainment activities, like strolling Pike Place Market or sipping some of the city’s well-known coffee.
6. Brookline, Mass. - Just outside the city of Boston, Brookline maintains a unique identity with a mixture of urban and suburban lifestyles. Residents enjoy pedestrian-oriented shopping with a variety of boutique shops, taverns and cafes in mix of new and historic architecture.
7. Arlington, Va. - Located on the outskirts of Washington, D.C.’s city limits, Arlington residents enjoy quaint cafés, upscale salons and all the activity and entertainment of the nation’s capital, connected by the D.C. Metro.
8. San Diego, Calif. - Situated on the coast in Southern California, the beach is a central part of life in San Diego. When the sun goes down, residents keep busy sampling delicious food, music and shopping in the historic Gaslamp Quarter.
9. Portland, Ore. - From Old Town to the Pearl District, residents in Portland walk, bike or take the light rail through this scenic city in the Pacific Northwest. With Mount Hood in the background, they enjoy food carts, cheer on the NBA’s Trail Blazers and visit one of the many microbreweries, while staying close to great parks and outdoor adventures.
10. Mountain View, Calif. - Located in Silicon Valley, Mountain View is home to high technology companies and the Computer History Museum. Shoreline Park offers and escape to nature for relaxing or water sports and Castro Street is the place to see live music, sample wine and browse specialty shops.
Other notable top cities on the Social Seekers list are well-known college towns, including Boulder, Colo., Ann Arbor, Mich., Ames, Iowa, Austin, Texas, Burlington, Vt., and Provo, Utah.
In the coming months, Coldwell Banker will release the Best Places to Live lists in the following additional categories:
Suburbanites Trading nightlife for nights-in, this group is ready to settle down and make their house a home. A feeling of community is very important to them, and they want to be close to schools, recreational centers, parks and shopping. They love backyards, BBQs and basketball hoops, and value quality time with the ones they love.
Adventurers Whether young in age or young at heart, adventure-seekers are always looking for the next rock to climb and trail to discover. They love new tours, exciting escapades and the great outdoors. Preferring a mecca of things to explore, they value being near international airports for trips that will take them anywhere.
Leisure Lovers For some people, nothing beats a little R&R. They give high marks to places and spaces requiring little or no maintenance, and love lazy-days where they can live the life of leisure. They don’t need to live in a bustling city where there are lots to see and do, rather they enjoy quiet time, relaxation and maybe a game of golf here and there.
Culture Cravers From festivals to music venues, this group immerses themselves in culture. They value art, museums and architecture, and look for a “melting pot” of opportunities. They will be the first in at the coffee-shop poetry reading, and the last to leave the jazz concert downtown. They want to be educated and energized, and they live every day with passion.
In addition to this series, Coldwell Banker also offers a Lifestyle Search feature on ColdwellBanker.com, which allows people to find homes by rating the importance of lifestyle characteristics.
Click here to view the Top 5 Best Places to Live for Social Seekers by state, according to an analysis from Coldwell Banker Real Estate and Onboard Informatics.
Methodology – Social Seekers Ranking
Coldwell Banker partnered with Onboard Informatics, a leading provider of trusted real estate information and technology solutions, to identify the best places for Social Seekers (i.e. the hip, trendy and fun at heart – those who would rather go out than stay home any night of the week). The areas analyzed are all U.S. Census designated places, incorporated places and county subdivisions, which include minor civil divisions and census county divisions (all as defined by the United States Census Bureau). Each location was assigned a score based on 15-20 attributes selected by Coldwell Banker and Onboard Informatics. Some of the attributes for the Social Seekers ranking include access to public transportation, variety of restaurants, coffee shops and nightlife options. Additional attributes focus on the behaviors of the residents of the town, such as the amount of money spent on entertainment. Only one city/town per core based statistical area (CBSA) was selected for the National Top 10 Markets list.
About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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