Coldwell Banker Evolves the Home Seller Experience with New Website


Since Onboard’s inception, our partners have continuously blown us away with their innovations and creativity. Coldwell Banker’s latest website is no exception. Coldwell Banker, who utilizes Onboard’s Community Data and Market Data, has redesigned their site to focus on the home-seller experience. They now have options for home sellers to post personal stories, photos, and videos, and access real-time feedback on their listing performance.

"Everybody is doing a really, really good job focusing on buyers," said Sean Blankenship, Coldwell Banker's Senior VP of Marketing. "But there was this unmet need with the sellers, and even as a sellers' brand, we weren't really doing a good job putting it all together."

In addition to the new site’s home seller appeal, the added home seller features offer a more humanized, personal shopping experience for Coldwell Banker’s home buyers. "We really changed the conversation from a financial lens to an emotional, lifestyle lens," Mr. Blankenship said. "We are now going to bring that to the digital platform."

As an example, celebrity couple William H. Macy and Felicity Huffman utilized the new home seller features to supplement their listings information with lifestyle elements unattainable by the traditional bedroom / bathroom count.

“We love this house and so do our two girls,” Macy wrote in the note that shows up with his listing on “We’ve had the best dinner parties and holiday feasts. Felicity and I love to hike up toward Sopris Mountain, right out the back door. We’ve spent hours on the back deck watching the fantastic color as the sun sets over the ranch. We put a secret door between the kids’ bedrooms which has been a huge hit, and of course my wood shop where I’ve made some lovely pieces of furniture.”

These new features are only the latest innovation in the real estate experience from Coldwell Banker, who was the first real estate brand to use video and the first to have a YouTube channel. To learn more on Coldwell Banker’s new website, watch the video below or visit the site today.


Image Credit: Bart Speelman on