Why and How to Circumvent the Home Shopping Process


If you’re in the business of mortgages, waiting for home buyers to find you is a losing strategy. With a majority of players either relying on referrals or targeting home buyers too late in the home shopping lifecycle, getting to home shoppers earlier is a great way to stand out from the competition and boost revenue. Becoming a resource earlier in the home shopping lifecycle yields multiple benefits. You’ll increase your brand’s visibility, build credibility and boost engagement. In a larger sense, you widen your sales funnel and generate more qualified leads through return visits, positive word-of-mouth and conversions. All of these benefits result in your brand standing out in the minds of home shoppers as a trusted resource when they’re ready to finance their home.

It’s an effective approach, but how do you get there?

To get return visits, positive word-of-mouth and conversions, home shoppers need to clearly see your value. You need to become their home shopping resource. As a resource, you’ll need to offer the information and tools that matter most to your home shopper’s decisions. This can include a variety of things like neighborhood comparison tools based on lifestyle or crime data, school comparisons based on ratings, reviews, and test scores, home valuation tools and recent home sales trends and transactions, a mortgage calculator for each potential property, and more. These are the tools home shoppers value most. By including them on your website, you’ll ensure your brand receives the recognition and growth it deserves.

Home shoppers will find you earlier in their home shopping process if you focus on optimizing your website for search. You can find more on optimizing your site here.

Being easy to find and becoming the resource that brings home shoppers back to learn more throughout their search will set your brand up to stand out from other players while driving leads and conversions through your sales funnel.

To learn more, feel free to reach out to our team or read how one of our clients used Onboard’s local information to develop their award-winning app designed to circumvent the home shopping process.