Building a Listings Platform with Trust and Transparency


climbing You may recall that in September, we announced our new Listings Web Service. Our team has been working relentlessly in Q4 to enhance this product while fostering trusting relationships with MLSs and bringing you inside our doors to understand the progressions, we as a company, have made.

Onboard began delivering IDX capabilities in early 2009. Since then, we have built direct relationships with each MLS, in our pipeline, to gain access to IDX data on behalf of our clients. We host and maintain the listings data as well as administer secure access. All of our neighborhood content is also available with various standardized search parameters. We feel these two pieces of information are vital to anyone involved in any stage of a property transaction.

As data providers we understand the importance of data integrity and potential misuse of data. We take extra measures to ensure listings on our clients' websites are presented in compliance with MLS rules and regulations and only available to approved members of the various MLSs. We have also recently introduced additional security measures to ensure MLS data is even better-protected against unauthorized use.

Although we are not new in the real estate space, entering the world of listings presented some challenges. However, we believe in determination and perseverance, and most importantly, that the foundation of any strong and lasting relationship is built on trust and transparency. This is just one of the key ingredients to our success, which has enabled us to gain over 100 MLS boards nationwide.

Building a fully-functional and innovative Listings/IDX platform from the ground up takes time to ripen, so our team was also strategic in developing our coverage plans. Fifty percent of our coverage is concentrated in the two hottest real estate areas of the country: the West and the South.  Today, we can provide clients with access to over 1.8 million listings or roughly 50% of the estimated total U.S. inventory, a number growing each week as we continue to expand coverage.

Thousands of board-approved agents are now supported by our Listings Web Service. We look forward to providing the benefits of our one-of-a-kind Listings Web Service to even more real estate professionals in the coming year. We also look forward to building new relationships and working alongside great people supporting this effort who don’t normally get the recognition they deserve – you know who you are.

As always, feel free to reach out to me with any questions you have regarding the product itself or our coverage areas.

Image Credit: Rachel Sarai on