Better Homes and Gardens Real Estate Launches Friendliest Search in Real Estate


Better Homes and Gardens Real Estate launched their new website today.  Before you read another word, visit the site that will revolutionize online real estate search here. The new site allows visitors to customize their real estate search based on lifestyle and what attributes (like schools, parks, budget, and size of home) are most important to them.

“Consumers are buying homes based on lifestyle requirements,” said Sherry Chris, president and CEO of Better Home and Gardens Real Estate LLC in their recent press release.  “But the way real estate search is done online had not yet evolved to meet that reality.”

This is the first phase of Better Homes and Gardens Real Estate’s technology enhancements.  Next quarter, BHGRE brokers will be able to access customizable, IDX-based websites at no additional cost.  This allows brokers to better compete online without depleting resources.

The Better Homes and Gardens Real Estate site will deliver these listings to through Onboard’s Internet Data Exchange (IDX) feed from over 80 multiple listings services with expectations to grow.  In addition, the site utilizes Onboard’s lifestyle, community, school, sales and market, and neighborhood data.

“Better Homes and Gardens Real Estate is the first to leverage community, lifestyle and school data within the property search experience to more closely emulate the home search process people undertake in the offline world,” said Jonathan Bednarsh, President of Onboard in the recent press release.

Some of the features the new site include:

  • Drive time that calculates the minutes of a commute, rather than the miles using INRIX, a leading provider of drive time insight
  • Refined search options based on pinpoints, free hand drawing and viewing homes by typical traffic distances
  • Unmatched local data utilizing Onboard’s local data platform. This includes everything from Yelp to GradeSchools ratings to seamless integration of high resolution photos

The site is fully responsive so visitors can experience the “friendliest search in real estate” on mobile, tablet, and desktop devises.

OBI could not be prouder to work with such and innovative, professional company.  Congratulations to everyone involved.