Are open houses a waste of time? This debate has raged on for years as the use of internet in the home sales process has jumped from 5% in 1995 to over 90% of buyers today. Well, that depends on what you're looking to get out of them. In this MSN Real Estate article, LA real estate agent Liz Johnson says only 2-4% of her listings sell from open houses. That's a dismal number when it comes to closing, sure. But the real reason Liz hosts open houses is to bring her more business long-term.
"Prospective home buyers walk through and ask what other listings she has. 'They've always been better for agents than sellers,' she says."
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