Alain Pinel Realtors Launches Newly Redesigned Website with Onboard Informatics Lifestyle Content

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Alain Pinel Realtors (APR) has launched their newly redesigned website, apr.com, showcasing many new enhancements including expanded property search capabilities, as well as a modern and sophisticated look. The site’s expanded property search offers refinement options such as school district search, most recent listings, and keyword search. Also featured are an open house search of all MLS-listed properties in the Bay Area, an international property search which offers the ability to find homes worldwide, and an agent/office search which helps consumers find the right agent and/or office for their needs.

Lifestyle search, provided by Onboard Informatics, helps consumers locate their ideal communities and properties based on type of neighborhood, and proximity to entertainment/dining, the arts, shops/services, transportation, and schools. In coming months, census data will be added to all community information on the newly redesigned site, as well as point of interest data to all maps, using Onboard data as well.

Expanded property detail pages now include school ratings, community information, real-time market statistics, property history, area amenities, and social media sharing tools. Community overviews feature local market statistics, unique photos, custom descriptions, and local area demographics. A full gallery of APR’s past campaigns showcases a collection of the firm’s award winning images and branding. And, a buyer and seller toolbox provides site visitors with mortgage and cost of living calculators, rent vs. buy comparisons, and other helpful tools.

“The rapid pace of innovation at Alain Pinel Realtors continues to pick up speed with the recent introduction of a powerful new version of apr.com. Our new site puts an unprecedented amount of information and resources in the hands of the online consumer,” said Stephen Skinner, APR Vice President of Technology. “The site now includes industry-leading search capabilities including lifestyle search, property keyword search and the ability to search for homes based on school district information. The new apr.com makes a strong statement about our ongoing commitment to provide the best online technology and marketing tools to our consumers and agents.”

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About Alain Pinel Realtors

Alain Pinel Realtors (APR) is the largest privately-owned and independent residential real estate company in California. APR was ranked the sixth largest residential real estate firm in the United States based on its closed sales volume in 2010, and has been consistently ranked in the Top 10 firms in the country. The firm has nearly 1,400 agents in its 32 offices throughout the Bay Area. Celebrating over 20 years in Bay Area real estate, APR was founded in 1990 by CEO and President Paul L. Hulme, and is based in Saratoga, Calif. For more information about APR, please visit our website at apr.com.

About Onboard Informatics

Onboard Informatics connects leaders in the real estate, publishing, and technology industries to data-driven innovations that empower informed decisions, enable human engagement and accelerate business results. We use our expertise in data management as a springboard to bring data to life - creating innovative products that help customers (1) understand what’s happening – in local markets, on the web, with their own listings; (2) talk about it and show it to others; (3) manage their business more effectively and (4) get better business results.