"A realtor is not a salesperson. They're a matchmaker. They introduce people to homes, until they fall in love with one. Then they're a wedding planner."
This idea of matchmaking might help as you plan for 2017. When thinking about your outreach or network, think about how you can connect with them over a longer period of time. Think about how you can move them to the center of the conversation so you truly understand what they're looking for and can be the eyes and ears when you spot it. Real estate professionals need to understand not just what properties are available, but what types of personalities will respond to those properties so you can truly create a love connection.
"Technology is a simply a tool supporting human brilliance."
When you think of automating some of the day-to-day tasks you do to stay connected with your network, remember that this communication is simply supporting a human connection, not replacing it. So the more you can personalize and customize your outreach using technology, the better.
"The problem with real estate is that it’s local. You have to understand the local market.”
It's not just about the property, it's about where the property is located that shapes the lives of the people who will live there. When thinking about cultivating leads or engaging prospects, remember to include information on the area and not just the property. Become a local expert and people will turn to you and your company when they decide to sell or a buy a home.
"Good marketing makes the company look smart. Great marketing makes the customer feel smart."
And finally, when thinking about how you want to generate more closes next year, think about how to make your customers feel smarter. How do you do that? You become a coach and a guide. You provide them the information they need to make informed decisions. You give them the confidence on an area, property, or market that helps them through their buying cycle.
Here are Onboard, we just happen to have the information that help customers feel smart, give them more information on a local area, and help you reach your potential as a brilliant, match-making real estate professional. If you are interested in learning more about how data-driven marketing can help your real estate business, fill out the form below.