Want to get more from your WordPress website?
Onboard just launched our first WordPress plug-in that offers the most popular real estate content and lead generation tools. Access robust data and local content through an easy to install plug-in for your WordPress site.
A few years ago, we introduced Neighborhood Navigator, which quickly became our signature product. In the last few months, we’ve given it a completely updated look and brand new features to bring you the latest version: Neighborhood Navigator 2.0. or Nav 2.0, for short.
The idea behind this product was to create something that could be easily and quickly added to your website. It was intended to be placed on your listing pages to create a more robust and engaging experience for the user when they’re viewing a property. While you might have house data from your MLS that tells you how many bedrooms and bathrooms there are, most property pages lack information about the neighborhood and surrounding community.
If you’re spending your time to drive valuable traffic to your website, the last thing you want people to do is leave your page to find the information they’re looking for.
That’s where Onboard’s Nav 2.0 comes in.
We’ve taken our experience in real estate from the last 15 years, and built a product that offers your website visitors what they want. With Nav 2.0, we deliver local information and community data in an engaging experience, designed to keep people on your website for longer.
Since 50% of the internet is powered by WordPress sites, we’ve created a plug-in version to easily add it to your site. Even if you don’t have a WordPress site, but are interested in Nav 2.0, you can still easily insert the code snippets into your website for the same great features. Contact us today to find out how.
Neighborhood Navigator 2.0
Nav 2.0 is comprised of 3 different bars, designed to work together seamlessly. The first bar is the Nav bar and includes 4 different tabs to deliver a comprehensive community report. Below is just some of the data that you can find in Nav 2.0.
1. Community & Demographics
- Community overview
- Facts about the property
- Median income
- Closest Airport
- Household size
- Population demographics (age, level of education, etc.)
- Education climate
- Employment (blue/white collar)
2. School Systems
- Elementary, Middle & High School District
- Private Schools (10-mile radius)
- Catholic Schools (10-mile radius)
- School ratings
- Percent of students college bound
- Money spent per child
- Students per grade
- Student to Teacher ratio
3. Amenities and Businesses
- Food & Drink
4. Home Sales and Trends
- Sales activity of the community
- Number of transactions
- Price trends
- Summary by quarter
The Nurture bar appears below the Nav bar with the heading of “Detailed Property Report”. If someone likes the property and is interested in more information, they can be emailed a detailed property report for that address. The nurture bar prepopulates with the address of the property page and all they have to do is add their email to receive their free report.
When they click “Get Your Free Report”, 3 things happen. The person who submitted their email, receives a detailed property report, customized with the branding and colors of the agent or broker. Next, they’re automatically added to an email drip campaign that will send them local community information twice a month to keep you and your business top of mind when they’re ready to take the next steps in buying a home. And lastly, the agent will be notified about what property this person was looking at and their information so that the agent or broker can reach out and offer their help in answering questions and moving the home buying process along.
The final component of Nav 2.0 is the new addition of the Lead bar. This offers a way for your website visitors to immediately connect with you. They can input their email or phone number and let the agent know their preferred method of contact, whether it’s a phone call, a text or an email. These leads are very interested and are looking for immediate answers.
With these three sections, Neighborhood Navigator 2.0 allows you to engage your website visitors, generate and nurture your leads, and connect with interested prospects.
If you’re interested in trying out Nav 2.0, visit our Demo page. This is a public page and you’re welcome to play around with the different features.
Looking for a more customizable option? Onboard’s API allows you to use our data to build your own product. Check out our Developer Platform to see all the documentation and how you can create your own. Our data is broken down into 4 sections of Property, Area, Points of Interest and Community.
Here's a step-by-step demo of how to install and activate your new Onboard Nav 2.0 plug-in.