As 2017 comes to a close, we wanted to look back on all the wisdom that industry leaders have shared over the past year. Here's a compilation of our favorite quotes from real estate and marketing experts.
"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."
- Seth Godin, Best Selling Author
Think about how you can stand out to customers. What are you offering that is different from your competitors? Do you have the most local knowledge about the area? A process that offers transparency or speed? What personal touches are you incorporating into the real estate process? Capitalize on what makes you different.
"To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity."
- Douglas Adams, Best Selling Author
Another way that you can stand out from the crowd is through your level of service. This takes time and effort, but will pay off in the long-run.
"As with any business, the name of the game is relationships. They difference is what you sell. People want to work with people they know, like and trust. Be human and solve their problems."
- Lisa Archer, Chief Opportunity Officer at LiveLoveHomes
Regardless of the industry that you're in, treating people like human beings instead of a sales quota is the best way to meet your goals. When you provide relatable content and information, the sales will come along with lifelong relationships.
"Not following up with your prospects is the same as filling up your bathtub without first putting the stopper in the drain."
- Michelle Moore, Real Estate Expert
Generating viable leads is sometimes the hardest part of the business. So why waste them by failing to nurture them through the sale? All it takes is a little follow up to keep you and your brand top of mind for your prospective clients.
"The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive."
- Jay Baer, Founder of Convince & Convert
Don't forget to do your research when it comes to your customers. This may sound like common sense, but it’s important to be reminded that your clients are not just a commission. As you find out more about each one of them, the better you can help them, and the happier they’ll be with your service.
Hope you've enjoyed this year's Best Real Estate Quotes of 2017. Do you have some you would like to share? Add them in the comments section!