myAVM: Questions Asked and Answered

It's been a few weeks since the launch of myAVM and we're thrilled everyone is so excited about this new product.  During our roll-out, we have received some questions, so we'd like to take a moment and help answer them.  

Here are the main questions (and answers) from Onboard's most recent product: myAVM.

What is myAVM?

myAVM is a cost-effective, flexible, modern Automated Valuation Model (AVM) designed for any sized real estate firm to target a new generation of homeowners.   myAVM presents essential information on a home’s value in a truly novel way.

Clients can use myAVM in two ways: to capture seller leads on their website or a web page or by printing reports from myAVM to give to clients.   

It is simply the best way to get noticed by a new segment of home sellers and to ease a dependence on purchasing leads from a third party.  With myAVM, you can generate your own.

How does it work?

myAVM is delivered in three easy ways.  Choose what works for you

  1. myAVM Landing Page: Your own web page with your brand and contact information. It exists independent of a client’s website and requires no implementation or development work.  

  2. myAVM Bar: A simple snippet of code, this bar can become a part of an existing site to help capture seller leads by delivering the estimated value of any home in the country.

  3. myAVM Printed Report: myAVM is printable, producing beautiful, eye-catching reports.  Clients can send reports to prospects or clients or bring them to meetings.  

What is the Customer Experience of myAVM?

When an online visitor completes a lead capture form on your website or page, they can view and print a robust property report.  Each report features relevant data on that property, including the current estimated value based on market trends and recent sales.  This valuable information is  presented in a modern, beautiful design. The reports interpret millions of data points from Onboard so all information is accurate, valid, and up-to-date.

Every lead is instantly sent to you, so you know when a new lead comes in.

Leads also receive automatic email alerts when the home’s value or area changes.  These email alerts come from your email and have your contact information and branding.  

You receive a weekly update on the myAVM activity and ongoing nurture campaigns, so you can identify and target those leads more likely to take action.  Weekly updates include the number of new leads as well as open and click-through rates on the email campaigns.

myAVM is an effective way to not only capture seller leads but nurture them with content they care about.

What are the Plans for myAVM?  How much do they cost?

There are three plans available for myAVM:

Agent:  

The Agent Plan is $39 per month and comes with a landing page and up to 100 leads per month.  There is no annual commitment and you are charged monthly on a credit card you provide when you sign-up.  You can cancel anytime.   

Team:

The Team Plan is $59 per month and comes with a landing page and up to 200 leads per month.  In addition, with the team plan, you can customize your landing page and report design by choosing from a selection of templates.  This plan also has the ability to add a Facebook or Google pixel to the landing page for better tracking.  Click here for more information on the benefits of pixel tracking.  There is no annual commitment and you are charged monthly on a credit card you provide when you sign-up.  You can cancel anytime.   

Enterprise:

For those looking to add myAVM to a current website or page, we have Enterprise plans.  These are custom plans and pricing depends on the size and scope of the company.  Pricing starts at $100 per month.  These plans are annual agreements.  

What is the Set-Up like?  How do I get started?

Agent:

If you sign up for the Agent plan, you will immediately receive a confirmation email.  We will collect your credit card information upon sign-up and automatically bill monthly.

A member of the Client Success team will reach out to you within 48 hours to obtain your logo and other information to set up your landing page.  Once the page is complete, the client will receive a unique url for their landing page and can start using myAVM immediately.

You will not be charged during this brief set-up process.  

Team:

The Team set-up process is similar to the agent process, with some additional steps.  The client will also choose the landing page and report template they prefer and will provide their Facebook or Google pixel for tracking purposes.  

The turnaround time to deliver a URL for both the Agent and Team plans is less than five business days.  

You will not be charged during this brief set-up process.  

Enterprise:

Enterprise set-ups will be similar to the Team, but you will also receive a piece of code to embed into your website, blog or online page.  If you work with a third-party vendor to manage your website, we can work with them on your behalf to get myAVM implemented.  

You will not be charged during this brief set-up process.

Who is it for?

myAVM is designed to improve seller lead generation and conversion for residential real estate companies (broker, agents, mortgage companies, insurance companies and more). It offers information home sellers care about with estimated property valuations and ongoing email alerts.

What is the value of myAVM?

Get more of your own seller leads by providing accurate, reliable property valuation information in a beautiful website, printed report, and ongoing weekly emails.  

Can I just build my own AVM using Onboard APIs?

Absolutely.  You can go to our Developer Platform and develop your own AVM.  This product is meant to save you the time and hassle of developing your own AVM.  It's backed by reliable data and it's ready to start generating seller leads for your business today.  

Why are there so many ways to display myAVM?  I can have a printed report, a landing page or embed this directly onto my website.  Why not just have one method of delivery?

You have options with this product.  Use the AVM in the way that works the best for your business. Looking to capture more seller leads digitally?   It works on your website or on a separate landing page.  Looking to build credibility with new clients?  Print or email reports to prospects.  

Regardless of the size or complexity of your marketing efforts - this will work with what you’re doing today to capture more valuable leads for your agents.  Choose the method that works best or integrate all three!  It's completely up to you.

I've heard this the "AVM for Millennials."  What does that mean?

Other AVM tools out there are cumbersome and confusing.  This AVM is developed for the visual generation.  It’s easy to read and visually appealing.  This AVM will get you noticed by a new generation of homeowners.

I know AVMs generate leads.  What kind of leads does this tool target?

Seller leads are more valuable for your agents.  This is a tool designed specifically for this segment.

What are the ongoing email alerts?  Why have them?

The email alerts enable you to automatically stay in contact with these valuable leads with a drip campaign that notifies them when a home’s value or area changes.  The emails come directly from your agents, helping build the credibility of your team and your brand, and increasing the likelihood of conversion.  It takes months on average for a home-seller to go from research to actually taking action.  This tool makes sure you stay top-of-mind during this decision-making period.

Does this work on mobile? Tablets?  

myAVM is responsive.  It looks good no matter what device it’s being viewed on.

If you have more questions, check out our website or call us today.  We'd be happy to answer any questions you have about myAVM.