Lead generation is the most significant business challenge our clients face, according to the Onboard Informatics 2014 Client Survey. Many times, marketing departments, usability specialists, designers and management rely on gut instincts when designing lead generation landing pages and CTAs. So how can anyone be sure these landing pages and CTAs are optimized for lead generation? To help address this need, the Onboard team has developed The 10 Best Practices for Making Sure Your Website Captures More Leads.
The free guide, which can help real estate professionals discover the most important factors of building an effective lead generation landing page and CTA, answers several key questions including:
- What word boosts click through rates by 90%
- Why you never want to ask people to “submit” their contact information
- The best place to put your lead capture form
Feel free to download The 10 Best Practices for Making Sure Your Website Captures More Leads here and post your biggest lead generation tips in the comments section below.