Client of the Month: askDOSS

Onboard is excited to announce the start of our Client of the Month program!

Once a month, we will highlight one of our incredible clients and how they use our data or products to build their business. Each client has a unique way to use the power of data to create new and innovative solutions that meet the changing demands of the real estate industry. 


AskDOSS: the first Intelligent Personal Assistant for everything Real Estate

Our first featured Client of the Month is AskDOSS, who launched earlier this week. Powered by IBM Watson and some of the best data that Onboard offers, AskDOSS is the first Intelligent Personal Assistant for everything real estate. Built by a team of real estate domain experts, data scientists, and AI experts, AskDOSS aims to create a more personalized platform for consumer real estate search.

“We’re making it easier than ever for prospective home buyers to find their next home by implementing tools such as voice search, property research, and recommendation engines.”

– Abe Khaleghi

The History of AskDOSS

When Siri first debuted in 2011, Bobby Bryant, CEO of AskDOSS, was extremely interested in what this kind of technology could do.  He quickly realized however, especially with the introduction of Alexa, Cortana and Google, that Artificial Intelligence was capable of a wide range of tasks, but it seemed like they couldn’t do any one thing very well.  Bryant thought he could create a solution that used AI to focus on the world of real estate.

 "I'm an insider... I know how Realtors feel about the current state of the real estate industry and the technologies that are threatening to replace us. As one of the 74 Experts interviewed by Stefan Swanepoel in the D.A.N.G.E.R. REPORT released in 2015, I was provoked to step up to his challenge and be a part of the solution to the problems mentioned in his comprehensive report. I wanted to create something that Realtors can be proud of and rally behind because they know DOSS has their best interest in mind." – Bobby Bryant

Bobby Bryant - CEO

Bobby Bryant - CEO

After partnering with IBM, they focused on the idea of a narrow domain of AI. You can ask “DOSS” any question about any property in the country in your natural voice to get accurate, easy, and instant answers.

“We’re fully targeted at real estate. If you want to find out how many rings are around Saturn, go ask somebody else. But if you want to find a property where you want to live, come to us.” – Chris Norton, COO

 

What makes AskDOSS Different?

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AskDOSS is going where no AI has gone before. They’ve simplified searching for a home, to just having a conversation with DOSS. If you’re looking for a 3-bedroom house in Houston, TX for under 1 million dollars with a pool, just ask. The technology enables you to change your criteria quickly and easily. If you want to specify that you’re looking for a saltwater pool, DOSS can do that, whereas most real estate searches don’t even offer that option.

“With conversation, you simply speak those search criteria and almost instantly you'll get your search results back without having to go through 50 or 60 different attributes to select from.” - Abe Khaleghi

 

How does AskDOSS use Onboard Informatics?

AskDOSS utilizes our owner information to create a centralized hub where consumers can find home listings, conduct research on a home they're interested in, and connect with a realtor, all without leaving the site.

 “The data from OBI helps give consumers unique insight into a property that isn't available on most other sites.”  – Abe Khaleghi

 In addition to the Onboard data, DOSS also uses property listings, other public data and data they collect from the use of their products.

 AskDOSS is available through their desktop platform for potential buyers and sellers, as well as native Android and Apple apps as well. They also launched an application specific to Realtors that is connected to the users, buyers, and sellers who are interested in properties.

The BETA launch of AskDOSS allows you to perform standard feature searches, but they’ll be increasing their features soon.

“We’ll be implementing more and more features you can search for, all the way up to community specifics and then from there you'll be able to dial down.” – Chris Norton, COO

If you are interested in learning more about AskDOSS or what Onboard data can do for your business, contact us today. 

 

Connect with askDOSS on Facebook or Twitter today!

Video for Generate Your Own Real Estate Leads is now ready to view

Neighborhood Navigator 2.0 is now better than ever.

Easily embed this premium product directly into your website and start generating your own real estate leads today.

Your online visitors can now explore key elements of any neighborhood, positioning you as a local expert, for little upfront cost or risk.  The elegant reports are designed to identify and capture real estate leads anywhere in the country on your behalf. See how Nav 2.0 uses a drip marketing campaign to automatically nurture your leads with engaging and relevant local content, 

Now featuring:

  • Completely new, vibrant design
  • More robust local information, including market trends and private school information
  • A third bar to capture leads who are ready to speak to an agent

Nav 2.0 starts at a low monthly rate, so your online visitors can access in-depth neighborhood reports with your contact information for little upfront cost or risk.

Five Startups Shaking Up the Real Estate Industry

Real estate technology is experiencing a moment.  Last year $1 billion was invested in the space, with two companies, Opendoor and Compass hitting a $1 billion valuation.

Where there is funding, there are disrupters.  These five caught our eye.  The type of ingenuity demonstrated by these companies inspired the recent launch of our Jump Start program.  But in addition to creativity and problem-solving, these companies are bringing something else to the real estate transaction – a little bit of fun. 

1.     FlyHomes

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Flyhomes, known for quick closes and perks like Lyft credits and airline miles, is quickly expanding after raising $4 million.  Rather than have a single agent act as a “generalist” and work the real estate transaction from start to finish, FlyHomes has a team of experts who work in various parts of the homebuying process, similar to the structure of many agent teams.

Like others on this list, FlyHomes doesn’t treat agents as independent contractors working on commission.  Instead, they hire employees for specific jobs and pay them a salary and bonuses.

In addition to the fun perks, Flyhomes touts on-demand home tours and pre-offer home valuations, which can give buyers an advantage in competitive markets. 

“We are hoping to make the home buying process more transparent, fun and seamless,” said CEO Stephen Lane.

2.     AskDoss

 

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AskDoss imagined a different type of real estate search experience.   Rather than logging into a portal to hunt and peck your way through listings, AskDoss wanted to create a virtual real estate assistant you could literally talk to.  The result it AskDoss, the first AI platform for real estate.

With AskDoss, users can literally speak their preferences into the application, similar to Siri or Alexa.  Instead of choosing from dropdown menus on a website, users verbalize their request directly into the application: “Doss – I’m looking for a three-bedroom apartment in Uptown Houston with a garage, lots of natural light and a salt water pool.”

Founder Bobby Bryant is an experienced Realtor in Texas.  He set out to create an Artificial Intelligence Real Estate Advisor build on three core principals: efficiency, results and trust.

"I'm an insider.... I know how Realtors feel about the current state of the real estate industry and the technologies that are threatening to replace us,” said Bryant.  “I wanted to create something that Realtors can be proud of and rally behind because they know DOSS has their best interest in mind."

3.      Amitree

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While AskDOSS is creating a virtual assistant for home-buyers, Amitree is using technology to create an assistant for real estate agents.  Amitree recently raised $7 million to expand their Google Chrome extension tool called “Folio.”

Folio is able to process millions of emails in an agent’s account.  It files, sorts, and organizes emails based on where the consumer is in the transaction.  Because agents often handle multiple clients and deals simultaneously, staying organized with communication can quickly become a monumental task.  Folio, a free tool for agents, works to streamline this process.

The tool has been downloaded over 30,000 times and has helped 200,000 transactions, according to the Amitree website. 

Amitree is a great example of real estate technology that’s not trying to disrupt the current structure of the home-buying process, instead, it’s trying to use technology to help agents keep up.

4.  Home61

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Home61 is on the list because while they aren’t attempting to turn the real estate transaction on its’ head, they are making slight changes throughout the process with technology to help make the process more efficient and successful for everyone involved.

Home61 recently raised $4 million in funding to expand its concept outside of Miami.  Because Home61 agents are hired, trained and receive a salary, many aren’t concentrating solely on larger deals and can focus on the “other 80%” of the market, according to the CEO.

In addition to training and paying their agents, Home61 equips them all with an ipad where they can research any home or neighborhood in the market, communicate with prospects and even process documents through HelloSign. 

These efficiencies seem to be working.  Their website claims a response time of under 5 minutes and the CEO says agents are closing an average of 2.5 transactions per month, much higher than industry standard.

Home61 demonstrates how small tweaks and adjustments can produce substantial results.  We’ll see how their expansion goes in the coming months and years. 

5.     Kasita

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This one is (admittedly) a little out of left field, but we really like it.  What could shake up the industry more than consumers buying tiny houses and putting them wherever they want?

Kasita was founded in 2015 after its founder, Jeff Wilson, spent a year living in a dumpster and fell in love with a minimalist lifestyle.  Kasita offers pre-fabricated, 352 square foot homes for $139,000.

The homes can be stacked and used for in-law houses, offices, vacation homes, or permanent residents.   The company called the units “i-phones for housing.”  The homes, while small, are extremely high tech and focused on design.  There is no inch of wasted space and every unit is outfitted with the latest voice-activated technology.  In addition to helping with things like home security and temperature, it can recognize “moods” and adjust the environment accordingly. 

Admit it.  Don’t you kind of want one?


If you are creating the next best thing, let us know about it! Better yet, check out our new Jump Start program, created for startups just like these.  It's premium real estate data at startup friendly prices.  

New Products for the New Year

Here at Onboard, we’re always working on something new. As 2017 comes to a close, we’ve started thinking about what products we want to develop and launch in the new year. We recently sent out a survey with four prospective products to get some feedback for our product team.

1. MORNING POST

With this product, every morning you will receive an email from Onboard with local properties for sale, recent local home sales, and other local content based on zip code. With the press of a button, you can post any of the content quickly and easily to your social media accounts.

Get access to relevant local content packaged and ready for social media. Stay top-of-mind within your social sphere and position yourself as a local expert on a daily basis. This is perfect for agents, brokers, and other real estate professionals who participate in social media but struggle for fresh content.

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2. SEARCH BY SCHOOL

Parents sometimes have a specific school in mind that they want their children to attend. Instead of searching by a neighborhood or zip code, we allow people to search by school. Simply search for the school and you will see all the homes for sale in that school's boundary.

This creates a unique, user-friendly search for parents looking for specific schooling. It would be ideal for application and software developers, entrepreneurs, product managers, and innovators looking to create something new in real estate search.

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3. SEARCH BY MORTGAGE

 Onboard has recently acquired the data to allow for an owner and mortgage search. The data includes the owner's information, whether the owner occupies the property, and specific mortgage information, such as origination date, amount remaining and maturation date.

This new feature would allow for searches based on the highest loan-to-value ratio, properties with no mortgages, and other related searches. Identify potential home-sellers or high-value prospects based on a specific geographic area. Perfect for sales and marketing professionals, entrepreneurs, and innovators looking to use data to help identify prospects.

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4. NEIGHBORHOOD PAGE

Onboard will provide a page where visitors can enter a property address, city or zip code, and receive a detailed neighborhood report in their email. You will receive the client's email with the search they performed.

This product will be delivered as a hosted landed page or in an iframe, so you have the option of incorporating it into your website or keeping it separate. Use comprehensive neighborhood reports to capture online real estate leads and position yourself as a local expert. Perfect for agents, brokers, and other real estate professionals looking for a new way to generate digital leads for their business.

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What do you think of our new products? Any comments or questions? We would love to hear all your feedback, positive and negative as we work to build the best products for you. Send us an email at marketing@onboardinformatics.com.

Onboard's New Program for Startups

We're excited to announce the launch of JumpStart, a program that helps startups by offering premium real estate data at discounted prices. The new program is an expansion of StartUp Wars, which launched four years ago. StartUp Wars provided nearly $500,000 in neighborhood and property information to companies like Commissions Inc and Patch of Land

JumpStart is an effort for Onboard Informatics to broaden our outreach to the startup community and make our leading collection of real estate information available to a wider audience.

“We started JumpStart because 15 years ago, Onboard Informatics was three guys in a Brooklyn basement,” said Marc Siden, Onboard CEO and Co-Founder. “We’ve been a startup. We get it. We understand that it takes a lot to build a successful business and we want to be there for those just starting their journey. We love working with innovative thinkers and would be honored to be a part of the next wave of products and companies.”

JumpStart offers an extended free trial period, significant first-year discounts and total access to the property, area and owner information available on the Onboard Developer Platform

“Consumers now demand a certain amount of information on a neighborhood or home, but accessing that information and building it into a platform can be time-consuming and costly,” said Jonathan Bednarsh, Onboard President and Co-Founder. “We’re hoping JumpStart will alleviate that headache for companies just getting off the ground.”

The JumpStart program is available for startups immediately. All startups that join the program will instantly gain access the extensive library of real estate information from Onboard. The combination of property, neighborhood and owner information give real estate technology startups the data they need to build a robust, viable product or company. Startups interested in learning more about JumpStart should apply at Onboardinformatics.com/jumpstarthome.  More information on JumpStart can be found here.

Consumer Housing Trends from 2017

After a hot, humid summer, October is finally here. The leaves are changing colors, pumpkin pie is making a comeback, and best of all, Zillow just released their annual Consumer Housing Trends Report for 2017. After polling more than 13,000 people across the United States, we now have better insight into the diverse consumer experience in real estate.

One highlight from the report was how new entrants into the housing market are reshaping the way that business is done. As the first wave of Generation Z joins Millennials in finding their first house or apartment, smartphones, social media, and online networks are becoming integral parts of the home search. While older generations rely on real estate agents for information and expertise, Millennials expect real estate agents to become trusted advisers and strategic partners. 

For more interesting findings, check out the infographic below.

consumer trends infographic

If you're interested in more in-depth analysis, graphs and methodology you can find the entire 2017 Consumer Housing Trends Report here

Onboard at API World - Driving our APIs to serve you best

Four months ago I began my journey at Onboard Informatics on a mission to deliver the best API possible to our customers. From that point on, I have spoken to hundreds of developers, marketing managers, business development teams, etc… and have learned a few key things about what is expected from an API. There are a few basic concepts that come up in every conversation like uptime, data quality, documentation, and support. These are obviously the first things that an API product manager needs to be concerned about when getting started at a new company to make sure there are no critical gaps.

Why go to API World?

Moving past the core expectations is where the world of APIs really opens up and gives someone in my position quite a few doors to consider opening. This is where a conference like API World becomes a great resource for potential ideas on how to move forward. I spent two days in sunny San Jose last week with one goal in mind…validate that our API program's direction makes sense in the world of APIs, and most importantly, with our users. 

I spent time at talks like "What do you mean by 'API as a product' " and "Best practices in growing a developer eco-system around your API" and listened to some incredible individuals talk about making a complex world more simple. I also spent some time brainstorming with other API product managers about problems I face every day and learned how industry experts handle them with ease (or at least seemingly).

Onboard is Headed in the Right Direction

Through all of these presentations and conversations, I left API World with a good feeling about where the Onboard API program is headed, and here's why…

Major API Releases 

First, one of the points made over and over again was "developers only care about one thing when they get to your portal, 'can this API help me solve my problem?' and you need that answer to be yes for your market." Over the past 3 months, we have completed 3 major API releases and a handful of minor releases to compliment. By adding owner, mortgage, school, and sales aggregate data, we are working hard to get you all of the data you need to attract and engage your users. Along the way, we have added different ways to search, filter, and sort the data so that you can efficiently serve up data to help you and your users solve their problems quickly. 

Developer Friendly Documentation

"Get code in the hands of the developers." I heard that A LOT. Once a developer has determined that an API can help them to solve a problem, the next question is "Do I want to use this API to help me solve my problem?" Solid documentation can come in many shapes and forms and is critical to a usable API. However, taking it one step further leads to sample code, SDKs, and tutorials. If two APIs have the exact same data, the differentiation is going to come through implementation and support of the API. This message came through loud and clear and was good to hear since the week before the conference, Onboard kicked off an effort to bring customers sample code and tutorials in an easy-to-use, self-service way. In the coming months, you can expect to see more ways for developers to easily get started building and create products that display Onboard data in ways that will help to engage your users.

Coming Soon: Partner Portal

Finally, the most important lesson I learned was one that I thought I already had a pretty good grip on. Partnerships. Partnerships and their importance in a successful API program really came through in almost any presentation I saw over the past few days. The main message circled around the idea that APIs may be built for a specific project or an internal team, but their greatest use will be through partners who build something great off of them. This concept is easy to see with examples like Google Maps and PayPal, where some of the best implementations may be through a completely separate set of products. At Onboard, we have built some great products using our data, but the best part of my job is getting to see what our customers build with the API. This is one of the key reasons why Onboard will soon be launching a partner portal where anyone using Onboard data can showcase their product and introduce it to a marketplace that is quickly being elevated by new technology.

To learn more about our API and keep up with all of our new products at Onboard, check out www.onboardinformatics.com and www.developer.onboard-apis.com.

 

4 Ways to Generate Seller Leads

We recently conducted a survey of real estate professionals and found that the largest portion of their marketing budget is spent on purchasing leads while only 13% of new business comes from there. In addition to the upfront cost, managing these leads requires time and effort and isn’t yielding a notable result. So why not generate your own? 

Your website, email, phone and computer are all great ways to find interested sellers. Here are four easy ways to generate seller leads.

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1.   Have a tool to lure home sellers and find out their info

We recommend using an Automated Valuation Model (AVM) to generate seller leads.  You can build your own or buy a turnkey solution like myAVM.   People who are about to sell their house are interested in how much it is worth.  Another alternative is to provide content that potential sellers are interested in, like an eBook on how to prep your house before you sell. Whatever tool you use, put it behind a lead capture form, so in exchange for this valuable content, online visitors will be forced to leave their information.  

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2.   Once you have a tool, put it everywhere

Put a link to your AVM or eBook everywhere.  This includes:

  • Your website
  • Any email sent through your CRM
  • Any drip marketing campaigns
  • Online newsletters or updates
  • Any email you send – put the link in your signature
  • Your profile info on social media
  • A tattoo on your arm

Okay – maybe not that last one – but be generous with your link.  If you have built or bought an AVM or created a book designed to attract home-sellers – make sure you are letting everyone know where to find it.

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3.    Reconnect with your network

Another effective way to generate seller leads is through phone calls. The most effective real estate teams are calling everyone in their network once a quarter. Maintaining contact is crucial and a great way to uncover potential sellers. People respond well to messages like, “I have some very interesting news on your property,” and “I have a lot of interested buyers in your neighborhood.” It can seem like a daunting task, especially with a large network but the grunt work of phone calls can pay off exponentially.

The added benefit of having an AVM or a market report is that you’ll be able to back up these claims with real data. 

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4.   Advertising, Google, and Facebook

The fourth channel is through media. If you think about the typical behavior of someone interested in selling their home, they probably aren’t looking for ads when they’re looking for agents to help them sell their home. Unless you’re trying to promote a specific brand, advertising is not effective for generating leads.

Most people start their search on Google when looking to sell their home. Companies that want to appear at the top of the search results have to pay big bucks to appear above the organic search results. After searching “what is my house worth,” the top organic search results are from Zillow, Redfin, and LendingTree. So if you’re trying to reduce your marketing budget, here’s a great way to use Facebook instead.

If your company has a Facebook page, you can follow these steps for creating ads to continue driving traffic to your lead capture form on your website.

  1. Start - Go to your ads account and create an ad.
  2. Objective - drive traffic to a specific page
  3. First Audience - Since the best way to generate leads is through your existing network, create a custom audience and import your contacts from your CRM, Gmail or outlook, followers and friends.
  4. Second Audience - Create a second campaign with a look-a-like audience. These people live, breathe, and act like the first audience.
  5. Third Audience - If you’d like to test, create a third campaign with an audience based on behaviors of new movers.  You should know however, that most experts agree these segments are not as effective as your network and the look-a-like audience.
  6. Building your Ad: Image - Import different images for your ads to see what works better.  From previous experience, people tend to click on images that feature puppies and babies, so feel free to add some of those to your average house stock photo and watch your click rate soar.
  7. Building your Ad: Copy - Then, you’re going to have to write copy for your ads. Don’t fret, the big companies with their big marketing budgets have already done the leg work for you. Go back to that search of “What is my house worth?” Check out the top ads, copy and paste.

If you’re interested in reading more, here’s a more detailed eBook of how to effectively generate leads through Facebook ads. Don’t get intimidated by the big players in the room. You can carve out your own market share by effectively putting your network to work for you.

If you want to see this all in a live demonstration, we have a video you can view below.  Want to learn more about building or buying your own AVM?  Reach out to us today. 

 

 

 

 

The latest changes to the developer platform

Last week I hosted the first "CheckIn" which is our ten-minute monthly update on the latest in the Developer Platform.  If you weren't able to join us, here's what's new:

1.        AVM Detail Call

You can now show your users changes in Automated Valuation Model (AVM) data from month to month.  Now, if you want to show how specific properties go up in down in estimated value from month to month or if you want to trigger alerts around a valuation change from the previous month, you are able to do that in our Developer Platform.

The new information is located in the AVM Detail Call, which is in the Property API. 

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This now gives you more options to call out values of any given property for your users. 

2.        Sales Trends

This is a larger change, since we’ve added three different data points over a few different time spans.  Sales trends include median sales price, average sales price and the amount of sales in a zip code over two years.  You can filter this information by annual, quarterly or monthly intervals.

To use, enter the zip code and the time intervals and it will return the sales information.   You can now point different plots on a graph and show information on sales trends.  This is also a great tool to show this information on a map view. 

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For example, if you want to show a specific zip code and wanted to highlight the average sales price over a certain period of times to compare different zip codes, you can now do that through our Developer Platform.

3.       Geo ID by Geo ID Search

We just released this last week.  This allows you to look up Geo IDs within a related Geo ID.  So if you wanted to know all of the zip codes, for example, within a specific state, you can now type in the state ID and Geotype you are looking for and you will get back all the zip codes within that GeoID along with the size and square mileage. 

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That is helpful if you are using the area heirarchy look-up call. In the past, you would have to plug in latitude and longitude information to pull back different areas you are interested in.  This helps you start at a higher level – like a county or zip code – and then dive into things like residential subdivisions or school districts.  

This will make it easier to implement those top / down searches. 

Coming Soon!

School Data Calls

School snapshot call is being updated so you can filter the type of schoolwithin a search.  For example, you will be able to do a specific search for private schools .

We are always updating our release notes, so that will have the latest information.  Feel free to reach out to us with any questions at support@onboardinformatics.com or simply fill out a form on our website.

For more information, view our 10-minute check-in below. Our next check-in will be October 26 and is a chance not only to highlight the new information available in the platform, but to answer your questions.  So join us next month!

The 5 Best APIs for Demographics

There are a handful of ways to get demographic data for your business.  The best source for you will depend on how you plan to use the data.  This list includes the best sources of demographic data to provide application users an overview of an area.  Demographic data can be used from everything to personalizing website experiences to deciding where to build your next business.  Because of the variety of uses, it’s important to set the parameters up front.

If you are building something like a social platform or a real estate portal – providing your users and overview of an area can be valuable.  If that’s the type of experience you are trying to create, these are some great sources of demographic data.

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1. Onboard Informatics

Total disclosure – you’re reading the Onboard Informatics blog – so we are going to favor our own Community API.  But if you’re looking for access to population, education, ancestry, crime, commute times and weather – this is a great resource. 

What Data is Offered:  It offers 387 fields of data aggregated from a variety of public and private sources including (but not limited to): US Census agency, USGS, EPA, FBI, Bureau of Economic Analysis, USPS and the Bureau of Labor Statistics. 

Data is returned based on the specific geography in the request.  So if you’re application needs to break down demographic information based on county or even neighborhood or residential subdivision, this API can do it for you.

Pricing Structure:  There is a free trial to try out the API and then an easy pay-as-you-go model as you get ramped up.  Annual contracts offer competitive pricing as well. 

Pros: The data is geocoded to every other API in the Onboard Developer Platform, which includes things like points of interest, extensive boundary data, property and owner information.  So if you’re looking to integrate a variety of datasets, this is a great way to do it.

Cons: This resource is not free.  There is a free trial so you can access the API and make sure it works for your project and there is a flexible pricing model to get started, but there is a cost associated with this information.

Access the information here.  

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2.  MapFruition

The MapFruition Demographic Inquiry API provides developers with a simple HTTP/Rest interface to perform queries against our demographic data. All data is returned in JSON format for direct integration with existing map/non-map based products. Users will have access to current year estimates and five year projections for 700+ demographic variables.

What Data is Offered:  Categories include population summaries, income characteristics, consumer expenditures, educational attainment, and demographic profiles. MapFruition also provides multiple ways (GIS and Non-GIS Based methods) to extract data of interest. Operations include inquiry by point, buffer (proximity), and travel time. Data coverage includes the Contiguous US, Alaska, and Hawaii.

Pricing Structure:  Pay as you go, no long-term contracts.

Pros:  If you are mapping this data, this option seems like a good bet.

Cons:  MapFruition is relatively new and doesn’t appear to have enterprise clients at this point, so it’s not proven.

Access the information here.

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3.  CDYNE Demographics API

Utilize this XML Web Service to return neighborhood-level data at point of entry or in batches run from user systems.

What Data is Offered:  CDYNE Demographics, a full-featured statistical resource, instantaneously returns enhanced neighborhood-level census data such as gender, ethnicity, type of residence, median income, median house value, or median number of vehicles as an add-on to databases, Web sites, or software applications. This service can easily be built into sales, marketing, or even collections and accounts receivable management software.

Pricing Structure: Volume – based pricing

Pros: CDYNE provides samples, development information, and support to aid in the implementation of Demographics. This API uses SOAP protocol and responses are formatted in XML.

Cons: CDYNE is known for communication APIs so finding this particular database is a little tough.  Not sure of the support for this API either.

Access the information here.  

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4. Demographics PRO API

The Demographics Pro REST API provides a set of interfaces allowing the integration of social media demographic data into other applications. Some example API methods include aggregating audience analysis, retrieving individual user profiles, and searching for influencers based on demographic input criteria, across Twitter, Instagram, Youtube, and other social networks.

Data Available: Demographic information as it relates to social media platforms. If you are looking to create an experience that shows the “feel” ofany given area, this might be an interesting approach.  You can find out how many musicians or politicians in an area in addition to the more standard demographic information like gender and HH income.

Pros: Public documentation is available; developers can request API access here: http://www.demographicspro.com/. Demographics Pro is a social media analysis tool that allows users to understand the characteristics of their social media audience.  In addition to generic demographic information, you can also search for influencers in any given area. 

Cons: If you are looking for more traditional demographic information, these APIs might be a little “noisy.”  If you are looking to create a unique experience however, this might be a great resource.

Access the information here.

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5. US Census Bureau

 

 The Census Bureau offers access to key U.S. statistics. The Census application programming interface (API) lets developers create custom apps to reach new users and makes key demographic, socio-economic and housing statistics more accessible than ever before. The Census Bureau’s API allows developers to design web and mobile apps to explore or learn more about America's changing population and economy.

Data Available:  Currently available statistics provide key demographic and economic information on the nation, it's neighborhoods and areas in between.

Pros: A robust and free data source straight from the Federal Government.

Cons:   There is a lot here and it is tough to sort through.  If you’re looking to integrate other APIs, you may need to do more extensive integration work.

Access the Information Here.

All of these are great resources for your next project.  If you have any questions about Onboard Informatics or our Developer Platform, reach out to us today.