Join us Aug 2 for a demo of myAVM

August 2, Brett Friedman and Dean Soukerous will be holding a demo and Q&A for the new myAVM, the only AVM for millennials.  The AVM uses the trusted data Onboard has been aggregating and proving to some of the largest names in real estate for 15 years.  It's created for any size brokerage however, and can be displayed either on an independent web page or directly onto your own website.

myAVM's beautiful design will get you noticed by more home-sellers.  If you are interested in learning more, sign up for the demo here:


The Video for the Developer Platform is Ready to View

Thank you to everyone who participated in our Demo of the new Developer Platform from Onboard Informatics.  Kevin Mattice, Senior Product Manager, and Jason Chen, Business Support Data Analyst reviewed what data is available on the platform, what you can build, how you can access the right data and where to sign up.

It's a great crash course into everything the developer platform provides and a great way to get started with Onboard.  

Enjoy the video and if you have any questions or need more information, reach out to use at support@onboardinformatics.


Onboard Informatics Revolutionizes API Developer Platform for Real Estate

‘Onboard API’ now has more flexible payment options, new datasets, and easier, risk-free access to information on every property and community in the country

NEW YORK – July 10, 2017 – Onboard Informatics today makes it even easier for developers to create next-generation real estate solutions with the relaunch of OnboardAPI

This single gateway enables partners to access a diverse range of Application Programming Interfaces (APIs) for critical real estate information like property information, value estimates, market trends, points of interest, and key demographics. The platform now also includes property owner and mortgage information. 

The robust APIs, developed at the company’s headquarters in New York, will help partners build, scale and enable tomorrow’s real estate solutions.  To make this as easy as possible, OnboardAPI is also introducing a new pay-for-what-you-use payment option for early developers.  While they continue to offer free access to build solutions, now innovators and entrepreneurs will be able to launch their products without committing to expensive annual contracts.  The pay-for-what-you-use model is based on a fixed cost per API call and allows those starting a new business to ramp up without a heavy upfront investment. 

“We’ve always been proud of our Developer Platform,” said Jonathan Bednarsh, President of Onboard Informatics.  “This relaunch solidifies our commitment to enable our clients and partners along with their developers to innovate and grow their business.  We want to empower the next big thing in real estate– not stand in the way.  OnboardAPI allows us to do just that.”

Partners can easily connect and integrate with four categories of APIs: property, community, points of interest and area.  All data can be cross-referenced for easier search functionality and can be accessed through a single API key.  The broad categories of data include robust datasets like Property Value Estimates, Owner Data, and over 5 million public and private establishments. All data can be linked to premium boundaries by zip code, city, state, neighborhood or residential subdivision. 

“Instead of people spending time aggregating data, OnboardAPI allows them to focus on building their applications while offering a consistent interface to the data,” said Kevin Mattice, Senior Product Manager.  “This platform gives people the flexibility to pull the data they need, instead of sorting through bulk data in different formats.  With the new pricing option, it is now easier than ever to get what you need and only pay for what you use.”

The new OnboardAPI provides a streamlined experience and clear, developer-friendly interactive documentation. This year, the platform has enjoyed double the traffic from 2016 and increased registrations 41%.

If you are interested in finding more about the platform, Onboard is hosting a webinar on Wednesday, July 12 to review the basics.  Register and learn more about the webinar here.   

Key API Categories in OnboardAPI


  • Property Details
  • Recent Home Sales History
  • Recent Home Valuations
  • Owner and Mortgage Details


  • Neighborhood / Metro / Residential Boundaries
  • Core Based Statistical Area
  • Counties in a State
  • WKT and KML formats

Points of Interest

  • Restaurants, Banks, Shopping and More
  •  Search by Address, Lat / Long and Area
  • 14 Business categories
  • 120 lines of business types


  • Crime, Population and Education
  • Weather stats and averages
  • Commute Times
  • Search by Area

If you're interested in learning more about the Developer Platform, join us for a demo this Wednesday, July 12.  Register here.  

Join us Next Wednesday for a Demo of our Developer Platform


The Developer Platform at Onboard Informatics offers unparalleled access to the best data in real estate.  This week we've launched a new look and a new pricing option.  If there was ever a time to learn how to navigate the platform, it is now. The platform has free API keys so you can start without commitment and make sure it has what you need.  If you're building something new or starting a new company, we now have a new pay-for-what-you-use pricing option.   There's never been a better time to learn about the platform. The Platform offers four categories of API data:

  • Community
  • Property
  • Points of Interest
  • Area

Included in these APIs is information on home owners, property valuation estimates, critical community information and boundary data on every property and area in the country.


Join us Wednesday, July 12 as Jason Chen and I walk you through the basics of the platform, including what data is available, how it works, and what you can build.  Get your questions answered and find out what is possible with APIs from Onboard Informatics.

Register by clicking this link: SAVE MY SPOT

If you are not a developer, but are interested in learning more about how data from Onboard Informatics can improve your business, fill out the form below.

We hope you'll join us next Wednesday, but even if you can't make it, register for the demo and we'll send you a free copy of the recording.

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Summer Demo Series at Onboard


This Summer, Onboard is launching so many exciting products, we're hosting a series of demonstrations to help keep you informed.  Here's a rundown of what we're launching and how you can sign up to learn more!  If you have any questions about these products or anything Onboard offers, fill out the form below.

The Developer Platform: Build Better

Wednesday July 12, 2017 | 2:00 PM Eastern 11:00 AM Pacific


The Onboard Developer Platform hosts the four type of APIs Onboard has today: Property, Community, Points of Interest and Data.  More information on everything the platform has can be found here.  July 12, Kevin Mattice, Senior Product Manager and Jason Chen, Business Support Data Analyst will host a demo on what is available in the API and how to use it.  Regardless of what you are building, this demo will make building it easier.

All APIs are free to use as you are getting up and running and will soon have a pay-as-you-go model, so when you start ramping up, you only have to pay for what you use.  With so many exciting initiatives around the developer platform, now is a great time to get more familiar with how to use it.  To sign up for the Demo on July 12, click on this link.  Even if you can't join us, sign up and we will send you a complimentary recording.

A New Way to Access Listings

Wednesday, August 2, 2017 | 2:00 PM Eastern 11:00 AM Pacific


This summer, Onboard is introducing a new way to access MLS listings.  Due to popular demand, we are partnering with a trusted source to offer this valuable content.   During the demonstration in August, we will review what listings are available, how to access them and any rules or restrictions around usage.  If you're looking for a new way to access listings, this demo is for you.

This data set will compliment Onboard's robust data offering, including property and community information.   To sign up for the Demo on August 2, click on this link.


Change the way you See AVMs with the New AVM for Millennials

Wednesday, August 23, 2017 | 2:00 PM Eastern 11:00 AM Pacific

There's a new AVM in town.  milAVM (mil-ay-vee-em) is a revolutionary AVM for the next generation.  It's the easiest way to connect with a whole new type of real estate consumer.  With it's modern, fun design, it will change the way you think about AVMs.  It will be available in a variety of ways for a variety of business types and sizes.

If you have struggled with the expense or "meh" design of AVMs in the past, we encourage you to see something totally new.  This is an AVM your clients will get excited about.    Join us August 23 and we'll run through the AVM in its entirety, how it works and what it can do for your business.  To sign up for the Demo August 23, click on this link.


Introducing the School API from Onboard

Wednesday, September 20, 2017 | 2:00 PM Eastern 11:00 AM Pacific

Just in time for back-to-school, we're introducing an easier way to get the valuable school information you need.   The school API will have school information, ratings and reviews at a national level.  It will be offered in an easy, accurate API that will work seamlessly with our other data sets.  Regardless of what you are building, this will be a valuable addition to what you are creating.  School information is incredibly important for many real estate consumers.  Now it will be easier than ever to offer what they are looking for.

To sign up for the Demo September 20, click on this link.

If you have any questions about these products or anything Onboard offers, join us for our demos or fill out the form below.  Thank you for your interest!

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Video: Live Demo of Nav 2.0


Yesterday we hosted a Live Demo and Q&A of our latest product, Neighborhood Navigator 2.0.  I was joined by Brett Friedman, National Director of Sales and Dean Soukeras, Senior Product Manager and creator of Nav 2.0.  We walked through the product, explained the motivation behind building this solution, and fielded some outstanding questions.  We hope you'll take a few minutes to watch the demo (below), but if you don't have the time, here's what was covered. 1.  Nav 2.0 Delivers a 1-2 Punch!

Nav 2.0 is a new iteration of a product Onboard created 10 years ago called Neighborhood Navigator.  Navigator featured the most popular datasets in onboard's collection and made it easy for clients to display that content on their website.  Nav 2.0 includes this feature as well, but the Navigator Bar incorporates directly with your site, which makes for a seamless user experience.  It looks like it's part of your site and is fully responsive, displaying beautifully whether you're viewing it on a desktop or a mobile phone.

Nav 2.0 School screen shot

The second "punch" is the Nurture Bar.  The Nurture Bar offers to email the user a full property report of the home they are reviewing.  This easily allows you to capture more leads on your website.  We've known our content is effective in keeping people on your site longer for years.  Now we're using it to capture their information as well.

2.  Nav 2.0 Continues the Conversation with your Digital Audience

After they receive a property report, they will automatically receive a neighborhood report every other week with updates to things like home value and recent home sales.  This is content geared specifically to each person based on a property they care about, so these emails are read!  Every email features your agent's picture and contact information and when recipients reply to the email, it gets sent directly to you.

All of this requires no work on your part.  Just an easy and effective way to stay in front of your website visitors long after they've left your site.

3.  Nav 2.0 is Easy and Fast to Implement

You can have these two bars on your website or online application in less than a week.

Watch the entire demo below:

For more information on Neighborhood Navigator 2.0, fill out the form below:

White Paper: Generating New Business in Real Estate


In real estate, it can be tough to figure out the best way to generate new business year over year. There is a finite number of movers out there with more companies competing for their share. While we don’t have the magic bullet on how to generate new business in real estate, we wanted to find out what you thought about it. What were you doing to bring in closes? What was working? What wasn’t? This year, we surveyed nearly 400 real estate professionals on how they generate new business in the real estate industry. We discovered a wide range of feedback and insight from brokers, marketers and agents on how they invest their time, money and efforts. We took the findings and created an exclusive white paper on the best ways to generate new real estate business.

Our topics ranged from the type of data people use to how they spend their marketing budget. We also asked about key business concerns for the coming year and beyond. The result is a comprehensive white paper that goes into what it takes to build a real estate business and how different stakeholders within an organization take on this challenge. It's a fascinating, exclusive look into the world of real estate.

Here are some highlights from the paper:

34% of 2016 deals came from the agent's social sphere or network. The next largest portion came from digital leads. Purchased leads were about even with walk-in business and open houses in terms of the percent that actually generated revenue.

The average real estate website gets 2800 visitors per month.

Agents invest in different marketing tactics than the group at large. Their #1 marketing expense is social media marketing followed by branding and drip marketing. Purchasing leads, which ranked very high with the overall group, was fifth on the list in terms of how agents spend their marketing dollars.

To download and read your copy of the entire white paper, fill out the form below.

What is the Onboard Area API?


People commonly define themselves by the places in which they live and work, ranging from a region, state or local neighborhood. The Onboard Area API returns boundary data for many levels of geography, including counties, places, neighborhoods and more. You can use these boundaries to give your users more context and to aggregate data to visualize on a map. API stands for Application Programming Interface.    Basically, it’s a way for developers to receive information.  More specifically, an API receives requests and sends responses from a remote server.   Our Area API pulls boundary data from Maponics and has over 40,000 neighborhood boundaries nationwide.  In addition, there is boundary data on residential, metro, subdivisions and more through a single API.  We also have the standard county, state, and zip code boundaries.  If you want the end users of your solution to be able to sort in a specific self-defined area, this API is an invaluable resource and works with all of our other datasets including Community, Points of Interest and Property.

Data Sources

Our Area API includes boundary data from Maponics, the United States Postal Service (USPS) as well as selected geographic areas from the Census Bureau’s MAF/TIGER database.

  • Neighborhood Boundaries, updated Quarterly: 40,878
  • Residential Boundaries, updated Quarterly: 446,843
  • Metro Boundaries, updated Quarterly: 502
  • State + District of Columbia, updated Annually: 50
  • County, updated Annually: 3,233
  • Core based Statistical Area, updated Annually: 929
  • PL Census Place, updated Annually: 29,829
  • CS County Subdivision, updated Annually: 36,387
  • ZI Zip Code, updated Annually: 33,144
  • Postal Zip Code, updated Annually: 32,147
To see our interactive documentation in action, sign up for an API key at our Developer Platform.
The Main Endpoint of the Area API is:{parameters}
Here is an example:

When interacting with Onboard primary data, this API has three potential hierarchies.  The first is Area Hierarchy.

Area Hierarchy

Maponics Neighborhood Boundaries

Maponics delineates the geographies that matter most to customers in the areas where people live, work, and socialize. Whether you need a simple lookup of neighborhood names or want a more meaningful way to organize and present map data, this dataset is considered the industry standard by web and mobile organizations across the globe.

Maponics Residential Boundaries

Maponics Residential, provides data about the residential areas in and around metros. These boundaries delineate neighborhoods with houses, condos, and apartment complexes, and exclude those with commercial, industrial, or public spaces.

Maponics Metro Boundaries

Metros are densely populated locations are comprised of cities, towns and rural areas that are socio-economically linked to urban centers. They include urban areas in which population concentration is greater than 50,000 and population density is greater than 1,000 people per square mile.

See the map below for a visualization of Maponics Boundaries. Learn more about Maponics boundaries here.

area hierarchy

Census Hierarchy

Incorporated Places

Places always are within a single state or equivalent entity, but may extend across county and county subdivision boundaries. An incorporated place usually is a city, town, village, or borough, but can have other legal descriptions.

County Subdivisions

County Subdivisions are the primary divisions of counties and equivalent entities. They include census county divisions, census subareas, minor civil divisions, and unorganized territories and can be classified as either legal or statistical. *NOTE: Onboard has chosen to use either Census Place OR County Subdivision boundaries in certain areas where the geography type best fits the local understanding and designation of geographies.

See the map below for a visualization of Places and County Subdivisions within a county.

census hierarchy

The final option is Lookups.  You can use Lookups to understand the relationships between two specific types of areas. For example, counties within a state.

The Area API can help you answer important questions like:

  • What neighborhood, zip code or place does this point or address fall within?
  • What is the boundary for a given GEO ID?
  • Tell me all the counties within this state.
  • Tell me all the CBSAs within this state.

If you are interested in finding our more about our APIs, fill out the form below.