What Neighborhood Pages Can do for your Real Estate Website

The major real estate portals all have neighborhood pages in addition to pages on properties and listings.  What is the advantage of having neighborhood pages on your site and are they right for you?

What are Neighborhood Pages?

Neighborhood Pages are pages on a real estate website dedicated to a specific neighborhood.  They often offer important information about the area, including schools, demographics, points of interest and commute times.  It gives the online visitor the feeling of a neighborhood.

Why have Neighborhood Pages?


According to the 2016 New Buyer Survey from the National Association of REALTORS, online home shoppers often start their search at the neighborhood level.  Many times, home buyers aren't sure where they want to live - and will look for the location before they look for a specific property.

It's often said that real estate consumers will compromise on certain things about a property, but they will not compromise on location.  If their priorities are to be in a certain school district or have a specific commute, the location will be a priority for them during their home search.  

When you have neighborhood pages, you are able to offer valuable information to online consumers early in their process.  You are seen as credible and knowledgeable about the local area as well.

In addition, neighborhood pages grow your online footprint.  Instead of just having pages on listings, you can have separate pages on every neighborhood in your community.  Having more pages will give you the unique content that will help your rank in the major search engines.  

Should I build or buy neighborhood pages?

If you want to build neighborhood pages, Onboard Informatics has all the data you need.  Simply go to the Developer Platform and sign up for a free trial.  You can access community information and points of interest information all in one place.

If you don't have internal development resources or the time to build your own pages, Onboard also offers turnkey community pages.  A sample of what these look like can be found at AddressReport.com.  

Whether you choose to build or buy neighborhood pages, they are a good thing to have on your site.  They increase your credibility, your online presence and help future clients find the information they are looking for early in their home-buying process.


Sample API calls from the Developer Platform at Onboard Informatics and what you can build.

Sample API calls from the Developer Platform at Onboard Informatics and what you can build.

Onboard Informatics Partners with Purplebricks for their U.S. Launch

The U.K.-founded company, positioned as a next generation real estate agent, is hoping to replicate the success of its Australian rollout.

Onboard Informatics, the leader in real estate information, is helping power the newest portal shaking up the industry, Purplebricks. The U.K.-quoted Company launched their concept in Los Angeles in September with plans to expand across California in the coming months and throughout North America.


Purplebricks offers a unique experience for both sides of the real estate transaction. For home sellers, the company charges a flat fee of $3,200 to list a property. In a high-priced housing market like LA, this has the potential to save sellers thousands of dollars in traditional sell-side commissions.

Home buyers can view all properties and agents in one place on the Purplebricks portal. In addition to search, buyers can submit offers in real time, negotiate sales on properties and communicate directly with all relevant parties.

“The innovative and intuitive technology platform offered by Purplebricks along with our experienced Local Real Estate Experts makes the entire process of buying and selling a home for our customers much more convenient, transparent and cost effective,” said Jonathan Adler, Purplebricks Chief Marketing Officer. “We are thrilled to take this pioneering approach, which has been so successful in both Australia and the UK and bring it to the U.S.”

Purplebricks utilizes the developer platform from Onboard Informatics to access neighborhood and property information on the site.

“Purplebricks is pulling school information, local amenities, market insight and more from our APIs,” said Kevin Mattice, Onboard Informatics Senior Product Manager. “They want to be a complete resource for real estate consumers and having all this information easily available is a fantastic way to do that.”

London-based Purplebricks is three years old and recently raised $60 million in a special stock offering to launch in the U.S. Its innovative model for real estate has proven successful and includes services such as professional photography, immersive 3D virtual fly-throughs, the ability to schedule home tours 24/7 as well as an innovative platform that enables buyers and sellers to converse safely and securely, make offers and have them accepted, in real time, day or night, listing for a flat fee on the sell side. Traditionally, home sellers are charged a percentage on the sale of their home.

“This model is a new concept for the U.S. market given its unique offering which includes the services of an experienced local real estate agent and 24/7 access from listing to closing, all for a flat-fee,” said Eric Eckardt, Purplebricks U.S. CEO. “We want to change the way real estate transactions are done, with a strong emphasis on customer service.”

Purplebricks is challenging the traditional commission-based transaction model using tools like the robust API’s from Onboard Informatics, offering customers a much more transparent solution.

“We love powering innovative solutions like Purplebricks,” said Marc Siden, Onboard Informatics CEO and Co-Founder. “After 15 years in the industry, just when we think we’ve seen it all, something totally new comes out. We’re thrilled to be a part of it.”

Purplebricks, the next generation brokerage will continue to communicate the strength of its consumer-centric value proposition to customers across Los Angeles as it expands its combination of technology, full-service local agents, and fair flat fee ‘sell-side’ approach.


Originally published on PRWeb.com

Build Your Own Real Estate Portal Demo

This demo features industry experts in marketing, APIs, and website development to give you everything you need to know to build your own Real Estate portal. 

Our panel features Erin Gilbert, VP of Marketing at Onboard Informatics, Kevin Mattice, our Senior Product Manager at Onboard, and Seth Siegler, founder and CEO of Hoverboard Labs. This panel has years of experience in generating seller leads with Automated Valuation Models, using API's and building these types of solutions. With Onboard's API, you can create your own real estate portal to generate your own real estate leads, improve SEO and offer local area expertise anywhere in the country. 

The Onboard Informatics Developer Platform gives you access to everything you might need to get started with the APIs. This site was built to offer easy access to our data dictionaries, documentation and sources for the APIs. You can sign up for a free 90-day trial today and get started today. 

Some of the key parts of a Real Estate Portal include Automated Valuation Models or AVMs, Neighborhood Pages, Property Landing Pages and Market Overviews. This demo will walk you through how to build and implement each of these features.

1. AVM

An AVM (Automated Valuation Model) is used to generate seller leads. Offer more control over the sell. Selling their home looking for an agent, home buyers are just looking for properties. When you have a seller, likely to get your commission, more loyalty than a buyer customer. Really valuable, thinking of selling their home also great referrals in the future. 

"Approximately 30% of people who submit a lead from that address end up selling their home within a year These are really high-quality prospects." - Tapan Bhat [Move's Chief Product Officer]

These AVMs usually offer an estimated home value, basic property information, and comparable homes nearby. An online estimate is not intended to be a replacement for an in-person home inspection, but it's a great way for real estate agents or brokers to start a conversation. Sometimes these estimates are hidden behind a lead capture form, where you have to put in your information before seeing the estimate. You might want to consider adding this to capture as many seller leads as possible. If you're interested in building your own, Kevin demonstrates some sample API calls in our webinar that you could use to offer estimated home values and comparable homes. If you're not a developer and you're interested in purchasing an AVM, take a look at myAVM from Onboard.

2. Neighborhood Pages

These pages offer local area information on neighborhoods, cities or even zip codes.

"Buyers who look online for properties visit 10 homes over 10 weeks before making a purchase. Buyers who go straight to a real estate agent and did not look online visit four homes over only four weeks before they made their purchase. Indicating that they likely know the neighborhoood already where they want to buy. - National Association of REALTORS (R)

This means that online buyers often want to research neighborhoods in addition to properties. If they don't know what neighborhood they want to live in, they'll start by exploring potential neighborhoods that interest in and then narrow their search to properties available in that area. Having neighborhood pages is valuable content for people just starting their search. Websites that use Onboard Informatics' data can offer more robust demographic information on their websites like drive times and additional listings.

3. Property Landing Pages

By adding Property Landing Pages to your website, you will be able to show properties that are on the market as well as off the market. These pages include photos, market trends, basic property information and a lead capture form (as should every page). You can build out the pages however you like, but by adding these to your listings, you have a page for every property in your community, expanding your site exponentially.

Businesses with 40+  landing pages get 12x more leads per year than those with less than 5 landing pages.      - Study by Zillow's

How does this impact your business? More landing pages with relevant content means that Google will pick up your web pages more which leads to a higher rank on the results page which means more people will find you, which means more traffic, more opportunities for leads and more sales for you.

4. Market Overview

This combines the benefits of unique landing pages (SEO) with more content for sellers (like AVMs). This kind of page will offer information that is valuable to home sellers. You can show the latest sales trends and whether the market is "hot" or not. This is a great solution to attract or engage home sellers. This feature is similar to a conversation you would have in-person with a real estate agent, where you can share your local expertise.

Looking for more information? 

Contact us for help on getting started with the Developer Platform at kmattice@onboardinformatics.com.

Or if you're interested in purchasing our AVM, reach out to sales@onboardinformatics.com.

Love them or Hate them, AVMs Generate Leads. Here's How you Can Get Your Own.

Regardless of how you personally feel about AVMs (Automated Valuation Models), there is little doubt that an AVM can product quality home seller leads to real estate companies.  Building your own "What's-my-home-worth" tool can produce more quality leads for your business.  Today we'll explore why people use AVMs and how you can build your own.

What is an AVM?

AVM Computer Beauty Shot.png

An AVM is Automated Valuation Model – or a tool that takes a bunch of data like recent homes sales and market trends – and creates an estimate of a property’s value. 

The most well-known AVM on the market today is the Zestimate.  Virtually every national real estate portal uses the AVM, however.  Simply type in “what is my home worth” into any search engine and you’ll see how omnipresent this service has become.

What can an AVM do for my business?

Why do all the national portals have AVMs?  Quite simply, it’s to generate seller leads.  Seller leads are valuable in real estate, which is why we spend so much time covering them.   Seller leads are often more loyal than buyer leads to a specific agent, they often warrant greater commission and better referrals and ultimately give the agent more control over the sale. 

When thinking through a digital strategy, include tools and tactics that attract sellers.  If the only thing you have on your website is listings, then you only have content that appeals to buyers.  An AVM is an easy way to provide valuable information to potential sellers while identifying likely sellers on the backend.

The Chief Product Officer for Move calls leads from their AVM “highly valuable prospects” and says that 30% of those leads will sell their home within a year.  

In short, an AVM will generate more seller leads to your business.

Should I Build or Buy my AVM?


If you have development resources, a website that attracts a fair amount of traffic and are looking to incorporate an AVM into a holistic online experience, you probably want to build your own.  Building an AVM allows you to integrate seamlessly with the look and feel of your website. 

Developer Platform Slide_Zillow .jpg

The Onboard Developer Platform makes it easy to build your own AVM.   We have AVM data, market trends, property information and even owner information for verification purposes.  Our Platform also has additional information that will make your AVM stand out.

  •  Comparable Sales - Comparable Sales are a very popular to show with an AVM. Oftentimes people considering selling their home want to know what similar homes in their area have recently sold.  You can provide this information with the Sales Snapshot call.
  • Confidence Score - The API also returns a confidence score and a range of prices with a low estimate and a high estimate.  This enables you to have more options and to build with different interfaces.
  • Historical Data – The Platform has historical data as well, so you can see a history of the home’s value and recent sales. 

You can show this information on a map or on a list, and include the characteristics and information you feel your audience finds valuable.  The Onboard Developer platform makes it easy for you to access this information with interactive docs that allow you to test out this scenario and get an idea of what you would get in return.  You can sign up for a free 90-day trial to see if the platform works for your application.


For those who may not control their company website, don’t get a lot of traffic, or don’t have access to development resources, it might be easier to buy your AVM.   myAVM is an easy way for you to get up and running quickly and starts at only $39 / month.  It is a finished solution, so no development work is needed.  You simply get your logo and contact information on a finished AVM that can be viewed online or printed. 

Whether you choose to build or buy your AVM, know that an AVM is a great way to start a conversation with a potential home seller.  If you are interested in generating more seller leads, an AVM might be a great solution for you.



5 Ways to Build a More Convenient User Experience

We all know about the importance of a good user experience and user interface, but what about user convenience? As an internet user, think about your most satisfying online experiences. Most likely it was tied with how easy it was for you to find the information you were looking for. User convenience appears in various forms:

  • Machine learning bubbles up similar products or posts to the top of your feed
  • Voice recognition allows you to have a conversation with your device to find what you are looking for
  • Recommendation engines log your behavior and make suggestions on everything from movies to romantic partners

These tools make the experience more convenient.

"I live and breathe the art of business, and if there's one thing I see emerging, it's that convenience is king," said Gary Vaynerchuk, a serial entrepreneur and the CEO and co-founder of VaynerMedia. He goes on to apply this theory to the success of Amazon's Prime Now and its ability to simplify buying and selling.

If convenience is king, then we as Developers must learn how to create products with convenience in mind. Here are 5 simple ways to do that:

1. Answer Questions

I work primarily with property and community data, so I work with a lot of real estate developers. We have tens of millions of datapoints on our developer platform and the tendency for many developers is to include everything. In order to organize and prioritize how you present the information you have, start by thinking about what questions you are answering. Here are some examples shown with the data we work with:


We have sales trend information that includes two years of average or median sales prices and sales counts within a zip code for monthly, quarterly, and yearly intervals. Rather than include all of this information, know what question you are answering. It might be:

  • How do recent sales within a zip code compare to my houses valuation?
  • Are the home sales increasing in price and count in my area?


We have school information, including location, district, staff, ratings, reviews and more on every public, private and charter school in the country.

  • What kinds of questions can data from the /school resource help answer?
  • Which schools could my kids attend if I live at a certain property?
  • What private schools are within a 10-mile radius of a given property?
  • What is the test rating, enrollment rates, and special programs offered at a specific school?

If the data you are including isn't answering a question, do not include it. It will become something the user has to filter through and it will ultimately create a less convenient experience.

2. More is not Better

You are creating an application, not writing a book. People don't want to read your work, they want to experience it. Just because you have access to millions of datapoints, doesn't mean you should include them. Users arrive at your portal or solution, and want to instantly know:

  • What you do
  • Why they should choose you
  • How they should interact with you
  • What value you bring

All that takes about 10 seconds. If there's too much there, the user will move on. So keep it clean and keep it convenient.

Here's an example of what that doesn't look like.


This is the homepage of a regional real estate brokerage. In a single drop down, I can read articles, find out what my home is worth, search for open houses and even find out about foreclosures and commercial property. One option is: "I want to buy or rent, whatever comes first." Huh?

This is information overload. It doesn't build value, it doesn't provide nonverbal cues and it doesn't answer any questions.

Trulia on the other hand, also pictured, is simple. It conveys the information — a home's estimated property - without showing it. It instructs without using words, answers an important question and instantly conveys value.


This leads us to the next way to develop a more convenient user experience: replicate what works.

3. Don't be Afraid to Copy Good Work

In keeping with the real estate theme, it doesn't hurt to look at the giants of your industry (in this case, places like TruliaRealtor.com, and Zillow) to see how they are relaying information.

While there is always room for improvement, this can be a good starting point. Look at the difference between the regional brokerage and Trulia above.

Here at Onboard Informatics, we offer almost every datapoint these national real estate portals have on their site. Many of them were (or still are) clients. We have taken our experience with clients like these and created turnkey ways to present important information in the real estate process. This information, like schools, market trends, and local amenities — gives context to an area and helps home buyers decide where they want to move.

Neighborhood Navigator 2.0 offers this popular information in five pop-up community reports that can easily be plugged into any website or application in an iframe, WordPress plug-in, or an API. The beauty of implementing Onboard data through an iframe is that it requires nearly zero effort to get started. If you are in a situation where you know you would like to add data to your site and want to speed up development, this is a great place to start. By embedding a simple snippet of code on your site, you are hooked up to the Onboard data that will help your users get all of the community, school, Place of Interest and sales trend data in one place.


Regardless if you are replicating other websites or using a plug-and-play solution to create a more convenient user experience, sometimes it helps to borrow from people who have already successfully done it.

4. Present Things Sequentially

In making the experience more convenient, think about the journey your user is about to take. Where do you want them to start and how do you want them to move through your application?

You want to have data available, but allow them to discover that information at their own pace and in a way that makes sense. Keeping with the real estate theme, Nooklyn (pictured) is a great example of this.


The site immediately lets you search for a property and also explains how the process works. It walks you through each listing with vibrant photos and allows the user to dive into local information (like the neighborhood shown) at their discretion.

Data is shown in a time and place that makes sense.

Think of your design like serving in a restaurant. When you sit down in a restaurant, you don't get everything all at once. Things are presented in a certain order to make you feel comfortable and confident.

Imagine how disconcerting it would be if you sat down and immediately got your beverage, appetizer, meal, menu, dessert and bill. It wouldn't make any sense. That's the experience your user will have if you don't present data sequentially.

5. Let the Users Participate

Let users dial down into information they are interested in and skim past the information they don't care about.

For instance, if you were going to target a market segment that was interested in downtown city rental units, wouldn't you also want them to be able to search the restaurants nearby and the average rents of a neighboring community in case they suddenly realized they couldn't afford to live in the downtown penthouse? Having this kind of data in the right place at the right time can help your customers go from A to B without having to jump around to 10 places to get the information they need to make a decision.

An example of this is AddressReport, another site that uses Onboard data. This reporting tool will give you a complete report on any property or neighborhood in the country. At each datapoint, users can dial in for specifics or just skim over to get the main points.

address report.png


When building a convenient user experience, it's important to follow these best-practices. It's also important to start with the best data available. If your next project has a need for community or property information, check out the Onboard Developer Platform. Free trials and pay-as-you-go pricing available so you can get started with little risk.

The latest changes to the Developer Platform

Last week I hosted the another "Check-In" which is our ten-minute monthly update on the latest in the Developer Platform.  If you weren't able to join us, here's what's new:

1. Sales History Detail Call

The first update is a minor enhancement to the API. If you're not familiar, our sales history detail call shows 10 years of sales transaction history for any property. With the new update, the API now shows the sales history in order of most recent sale to oldest sale, by default. If you're looking to find the most recent sale, you won't have to worry about doing any sorting. 

Sales History.png

2. Area Hierarchy Call

The next update is to our Area Hierarchy Call. Previously, when you searched by a latitude and longitude, all of the boundaries that the point falls between would be returned. Now we've added a filter for geoType to allow you to be more efficient.  If you’re only interested in zip codes or school boundaries, just add the geoType filter onto this call to make things a little faster and avoid having to search through all the results.


3. Search and Filter by Multiple Values

This next feature isn’t necessarily new, but I’ve gotten a lot of questions about it recently. Our API allows you to search and filter by multiple fields, for example, property type. If you're making a sales snapshot call, and you want to return all properties in a 5-mile radius from a current property and you only want to see single-family residences, and condos, you can filter by more than one property type at a time. That's through pipe delimited text which you can see in the sample call demonstrated in the video below. This works with any calls that aren’t a single value filter.

Multiple Values.png

4. Updated Metrics Dashboard

We've also updated our metrics dashboard in the developer portal. The graph functionality has been expanded, so now you can view your usage from 24 hours, 7 days, 1 month, or even select specific days. You can see the total hits as well as the breakdown of how many calls were made and when they were made. This is a good way to make sure your hits are all successful and that you’re not making more calls than you need to.

dashboard metrics.png

5. Debug = True

I'd also like to point out our debug=true feature. Usually, if you have a null value return in a data field, that data field will not display in your API response. However, if you’re interested in seeing all the fields, regardless of if they are null, then add Debug=true to the end of your request. Again, please check out the video if you'd like to see a sample call. This is a good way to make sure when you’re building out your functionality, you’re taking into account all of these data fields, regardless of whether or not they're null. 

debug = true.png

6. Lookup Tables

The last feature that I wanted to point out is that we do offer lookup tables. If you’re not using the area hierarchy call or geo ID lookup call to pull back geo ID information, maybe you'd prefer to have a list of city names and how those relate to certain customers, we do offer lookup tables for our customers. This table is in CSV format, pipe delimited and allows your customers to search by city or neighborhood and it connects to the geo ID in our system so they can see points of interest or demographic data. This is a good way to avoid an additional API call, but still see geo ID data. If you're trying to implement your own auto-fill, this is a good way to set up your own based on a lookup table. 

lookup tables.png

If you're interested in the full video and watching the sample calls in action, check out the full video below. Feel free to email questions to kmattice@onboardinformatics.com.

myAVM: Questions Asked and Answered

It's been a few weeks since the launch of myAVM and we're thrilled everyone is so excited about this new product.  During our roll-out, we have received some questions, so we'd like to take a moment and help answer them.  

Here are the main questions (and answers) from Onboard's most recent product: myAVM.

What is myAVM?

myAVM is a cost-effective, flexible, modern Automated Valuation Model (AVM) designed for any sized real estate firm to target a new generation of homeowners.   myAVM presents essential information on a home’s value in a truly novel way.

Clients can use myAVM in two ways: to capture seller leads on their website or a web page or by printing reports from myAVM to give to clients.   

It is simply the best way to get noticed by a new segment of home sellers and to ease a dependence on purchasing leads from a third party.  With myAVM, you can generate your own.

How does it work?

myAVM is delivered in three easy ways.  Choose what works for you

  1. myAVM Landing Page: Your own web page with your brand and contact information. It exists independent of a client’s website and requires no implementation or development work.  

  2. myAVM Bar: A simple snippet of code, this bar can become a part of an existing site to help capture seller leads by delivering the estimated value of any home in the country.

  3. myAVM Printed Report: myAVM is printable, producing beautiful, eye-catching reports.  Clients can send reports to prospects or clients or bring them to meetings.  

What is the Customer Experience of myAVM?

When an online visitor completes a lead capture form on your website or page, they can view and print a robust property report.  Each report features relevant data on that property, including the current estimated value based on market trends and recent sales.  This valuable information is  presented in a modern, beautiful design. The reports interpret millions of data points from Onboard so all information is accurate, valid, and up-to-date.

Every lead is instantly sent to you, so you know when a new lead comes in.

Leads also receive automatic email alerts when the home’s value or area changes.  These email alerts come from your email and have your contact information and branding.  

You receive a weekly update on the myAVM activity and ongoing nurture campaigns, so you can identify and target those leads more likely to take action.  Weekly updates include the number of new leads as well as open and click-through rates on the email campaigns.

myAVM is an effective way to not only capture seller leads but nurture them with content they care about.

What are the Plans for myAVM?  How much do they cost?

There are three plans available for myAVM:


The Agent Plan is $39 per month and comes with a landing page and up to 100 leads per month.  There is no annual commitment and you are charged monthly on a credit card you provide when you sign-up.  You can cancel anytime.   


The Team Plan is $59 per month and comes with a landing page and up to 200 leads per month.  In addition, with the team plan, you can customize your landing page and report design by choosing from a selection of templates.  This plan also has the ability to add a Facebook or Google pixel to the landing page for better tracking.  Click here for more information on the benefits of pixel tracking.  There is no annual commitment and you are charged monthly on a credit card you provide when you sign-up.  You can cancel anytime.   


For those looking to add myAVM to a current website or page, we have Enterprise plans.  These are custom plans and pricing depends on the size and scope of the company.  Pricing starts at $100 per month.  These plans are annual agreements.  

What is the Set-Up like?  How do I get started?


If you sign up for the Agent plan, you will immediately receive a confirmation email.  We will collect your credit card information upon sign-up and automatically bill monthly.

A member of the Client Success team will reach out to you within 48 hours to obtain your logo and other information to set up your landing page.  Once the page is complete, the client will receive a unique url for their landing page and can start using myAVM immediately.

You will not be charged during this brief set-up process.  


The Team set-up process is similar to the agent process, with some additional steps.  The client will also choose the landing page and report template they prefer and will provide their Facebook or Google pixel for tracking purposes.  

The turnaround time to deliver a URL for both the Agent and Team plans is less than five business days.  

You will not be charged during this brief set-up process.  


Enterprise set-ups will be similar to the Team, but you will also receive a piece of code to embed into your website, blog or online page.  If you work with a third-party vendor to manage your website, we can work with them on your behalf to get myAVM implemented.  

You will not be charged during this brief set-up process.

Who is it for?

myAVM is designed to improve seller lead generation and conversion for residential real estate companies (broker, agents, mortgage companies, insurance companies and more). It offers information home sellers care about with estimated property valuations and ongoing email alerts.

What is the value of myAVM?

Get more of your own seller leads by providing accurate, reliable property valuation information in a beautiful website, printed report, and ongoing weekly emails.  

Can I just build my own AVM using Onboard APIs?

Absolutely.  You can go to our Developer Platform and develop your own AVM.  This product is meant to save you the time and hassle of developing your own AVM.  It's backed by reliable data and it's ready to start generating seller leads for your business today.  

Why are there so many ways to display myAVM?  I can have a printed report, a landing page or embed this directly onto my website.  Why not just have one method of delivery?

You have options with this product.  Use the AVM in the way that works the best for your business. Looking to capture more seller leads digitally?   It works on your website or on a separate landing page.  Looking to build credibility with new clients?  Print or email reports to prospects.  

Regardless of the size or complexity of your marketing efforts - this will work with what you’re doing today to capture more valuable leads for your agents.  Choose the method that works best or integrate all three!  It's completely up to you.

I've heard this the "AVM for Millennials."  What does that mean?

Other AVM tools out there are cumbersome and confusing.  This AVM is developed for the visual generation.  It’s easy to read and visually appealing.  This AVM will get you noticed by a new generation of homeowners.

I know AVMs generate leads.  What kind of leads does this tool target?

Seller leads are more valuable for your agents.  This is a tool designed specifically for this segment.

What are the ongoing email alerts?  Why have them?

The email alerts enable you to automatically stay in contact with these valuable leads with a drip campaign that notifies them when a home’s value or area changes.  The emails come directly from your agents, helping build the credibility of your team and your brand, and increasing the likelihood of conversion.  It takes months on average for a home-seller to go from research to actually taking action.  This tool makes sure you stay top-of-mind during this decision-making period.

Does this work on mobile? Tablets?  

myAVM is responsive.  It looks good no matter what device it’s being viewed on.

If you have more questions, check out our website or call us today.  We'd be happy to answer any questions you have about myAVM.  


Client of the Month: askDOSS

Onboard is excited to announce the start of our Client of the Month program!

Once a month, we will highlight one of our incredible clients and how they use our data or products to build their business. Each client has a unique way to use the power of data to create new and innovative solutions that meet the changing demands of the real estate industry. 

AskDOSS: the first Intelligent Personal Assistant for everything Real Estate

Our first featured Client of the Month is AskDOSS, who launched earlier this week. Powered by IBM Watson and some of the best data that Onboard offers, AskDOSS is the first Intelligent Personal Assistant for everything real estate. Built by a team of real estate domain experts, data scientists, and AI experts, AskDOSS aims to create a more personalized platform for consumer real estate search.

“We’re making it easier than ever for prospective home buyers to find their next home by implementing tools such as voice search, property research, and recommendation engines.”

– Abe Khaleghi

The History of AskDOSS

When Siri first debuted in 2011, Bobby Bryant, CEO of AskDOSS, was extremely interested in what this kind of technology could do.  He quickly realized however, especially with the introduction of Alexa, Cortana and Google, that Artificial Intelligence was capable of a wide range of tasks, but it seemed like they couldn’t do any one thing very well.  Bryant thought he could create a solution that used AI to focus on the world of real estate.

 "I'm an insider... I know how Realtors feel about the current state of the real estate industry and the technologies that are threatening to replace us. As one of the 74 Experts interviewed by Stefan Swanepoel in the D.A.N.G.E.R. REPORT released in 2015, I was provoked to step up to his challenge and be a part of the solution to the problems mentioned in his comprehensive report. I wanted to create something that Realtors can be proud of and rally behind because they know DOSS has their best interest in mind." – Bobby Bryant

Bobby Bryant - CEO

Bobby Bryant - CEO

After partnering with IBM, they focused on the idea of a narrow domain of AI. You can ask “DOSS” any question about any property in the country in your natural voice to get accurate, easy, and instant answers.

“We’re fully targeted at real estate. If you want to find out how many rings are around Saturn, go ask somebody else. But if you want to find a property where you want to live, come to us.” – Chris Norton, COO


What makes AskDOSS Different?


AskDOSS is going where no AI has gone before. They’ve simplified searching for a home, to just having a conversation with DOSS. If you’re looking for a 3-bedroom house in Houston, TX for under 1 million dollars with a pool, just ask. The technology enables you to change your criteria quickly and easily. If you want to specify that you’re looking for a saltwater pool, DOSS can do that, whereas most real estate searches don’t even offer that option.

“With conversation, you simply speak those search criteria and almost instantly you'll get your search results back without having to go through 50 or 60 different attributes to select from.” - Abe Khaleghi


How does AskDOSS use Onboard Informatics?

AskDOSS utilizes our owner information to create a centralized hub where consumers can find home listings, conduct research on a home they're interested in, and connect with a realtor, all without leaving the site.

 “The data from OBI helps give consumers unique insight into a property that isn't available on most other sites.”  – Abe Khaleghi

 In addition to the Onboard data, DOSS also uses property listings, other public data and data they collect from the use of their products.

 AskDOSS is available through their desktop platform for potential buyers and sellers, as well as native Android and Apple apps as well. They also launched an application specific to Realtors that is connected to the users, buyers, and sellers who are interested in properties.

The BETA launch of AskDOSS allows you to perform standard feature searches, but they’ll be increasing their features soon.

“We’ll be implementing more and more features you can search for, all the way up to community specifics and then from there you'll be able to dial down.” – Chris Norton, COO

If you are interested in learning more about AskDOSS or what Onboard data can do for your business, contact us today. 


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Five Startups Shaking Up the Real Estate Industry

Real estate technology is experiencing a moment.  Last year $1 billion was invested in the space, with two companies, Opendoor and Compass hitting a $1 billion valuation.

Where there is funding, there are disrupters.  These five caught our eye.  The type of ingenuity demonstrated by these companies inspired the recent launch of our Jump Start program.  But in addition to creativity and problem-solving, these companies are bringing something else to the real estate transaction – a little bit of fun. 

1.     FlyHomes


Flyhomes, known for quick closes and perks like Lyft credits and airline miles, is quickly expanding after raising $4 million.  Rather than have a single agent act as a “generalist” and work the real estate transaction from start to finish, FlyHomes has a team of experts who work in various parts of the homebuying process, similar to the structure of many agent teams.

Like others on this list, FlyHomes doesn’t treat agents as independent contractors working on commission.  Instead, they hire employees for specific jobs and pay them a salary and bonuses.

In addition to the fun perks, Flyhomes touts on-demand home tours and pre-offer home valuations, which can give buyers an advantage in competitive markets. 

“We are hoping to make the home buying process more transparent, fun and seamless,” said CEO Stephen Lane.

2.     AskDoss



AskDoss imagined a different type of real estate search experience.   Rather than logging into a portal to hunt and peck your way through listings, AskDoss wanted to create a virtual real estate assistant you could literally talk to.  The result it AskDoss, the first AI platform for real estate.

With AskDoss, users can literally speak their preferences into the application, similar to Siri or Alexa.  Instead of choosing from dropdown menus on a website, users verbalize their request directly into the application: “Doss – I’m looking for a three-bedroom apartment in Uptown Houston with a garage, lots of natural light and a salt water pool.”

Founder Bobby Bryant is an experienced Realtor in Texas.  He set out to create an Artificial Intelligence Real Estate Advisor build on three core principals: efficiency, results and trust.

"I'm an insider.... I know how Realtors feel about the current state of the real estate industry and the technologies that are threatening to replace us,” said Bryant.  “I wanted to create something that Realtors can be proud of and rally behind because they know DOSS has their best interest in mind."

3.      Amitree


While AskDOSS is creating a virtual assistant for home-buyers, Amitree is using technology to create an assistant for real estate agents.  Amitree recently raised $7 million to expand their Google Chrome extension tool called “Folio.”

Folio is able to process millions of emails in an agent’s account.  It files, sorts, and organizes emails based on where the consumer is in the transaction.  Because agents often handle multiple clients and deals simultaneously, staying organized with communication can quickly become a monumental task.  Folio, a free tool for agents, works to streamline this process.

The tool has been downloaded over 30,000 times and has helped 200,000 transactions, according to the Amitree website. 

Amitree is a great example of real estate technology that’s not trying to disrupt the current structure of the home-buying process, instead, it’s trying to use technology to help agents keep up.

4.  Home61


Home61 is on the list because while they aren’t attempting to turn the real estate transaction on its’ head, they are making slight changes throughout the process with technology to help make the process more efficient and successful for everyone involved.

Home61 recently raised $4 million in funding to expand its concept outside of Miami.  Because Home61 agents are hired, trained and receive a salary, many aren’t concentrating solely on larger deals and can focus on the “other 80%” of the market, according to the CEO.

In addition to training and paying their agents, Home61 equips them all with an ipad where they can research any home or neighborhood in the market, communicate with prospects and even process documents through HelloSign. 

These efficiencies seem to be working.  Their website claims a response time of under 5 minutes and the CEO says agents are closing an average of 2.5 transactions per month, much higher than industry standard.

Home61 demonstrates how small tweaks and adjustments can produce substantial results.  We’ll see how their expansion goes in the coming months and years. 

5.     Kasita


This one is (admittedly) a little out of left field, but we really like it.  What could shake up the industry more than consumers buying tiny houses and putting them wherever they want?

Kasita was founded in 2015 after its founder, Jeff Wilson, spent a year living in a dumpster and fell in love with a minimalist lifestyle.  Kasita offers pre-fabricated, 352 square foot homes for $139,000.

The homes can be stacked and used for in-law houses, offices, vacation homes, or permanent residents.   The company called the units “i-phones for housing.”  The homes, while small, are extremely high tech and focused on design.  There is no inch of wasted space and every unit is outfitted with the latest voice-activated technology.  In addition to helping with things like home security and temperature, it can recognize “moods” and adjust the environment accordingly. 

Admit it.  Don’t you kind of want one?

If you are creating the next best thing, let us know about it! Better yet, check out our new Jump Start program, created for startups just like these.  It's premium real estate data at startup friendly prices.