According to the National Association of REALTORS®, 90% of homebuyers use the internet in their home search. In fact, it’s the first stop for over 1/3 of all buyers. Today, the internet is a staple in the real estate search process – so much so that just as many buyers find their homes online as those who buy through an agent. As the internet becomes a primary source for buyers, it’s crucial to make a best first impression. This means getting noticed in a pool filled with major SEO and SEM budgets geared toward driving traffic to real estate destination sites. It’s not an easy task. Onboard’s solutions revolve around accurate local knowledge and showcasing that knowledge to both the consumers and search engines they use every day.
Winning the search engine race
There are over a billion real estate searches each year on Google alone – over half of which contain some level of geography within the search (such as a city, county, or neighborhood). Having locally relevant content on communities, neighborhoods and even schools makes a huge difference in your potential to get in front of buyers and in the relevance of the content you present once they are on your site. Integrating Onboard’s content alongside a well-thought strategy around page tags, domains and paid search will give you an upper hand in the market.
Creating local community and neighborhood landing pages with our content is a great way to bolster site content and boost your natural SEO by casting a wider net of likely search terms that will point back to your site.
Reach consumers beyond your site
Beyond your site, there are also entirely new ways to get yourself and your listings in front of your desired audience. With the latest advances in display advertising, it’s possible to “bring your listings” to the consumer rather than asking them to come to you. This new technology allows you to provide real-time, interactive search within the ad itself. The consumer then gets to search your listings where they are comfortable and clicks to your site when they find what they’re looking for. This new technology provides a better experience that promotes your brand and your listings all at once.
The arsenal of tools that you need to drive traffic to your site is ever-expanding and ever-crucial. Onboard is continuously creating new and more effective ways to help get you noticed and make you stand out from the crowd: