–Karin Slaughter, Director of Business Operations

Business Need – San Diego-based Z57, Inc. is a  personal Web marketing company for real estate professionals. Founded in 1998, the company specializes in feature-rich designed websites with content, lead capture/conversion and buyer/seller traffic generation through effective online marketing plans, listing syndication, Search Engine Optimization, drip e-mail marketing and a highly trained customer service team. Recognized as an Inc. 5000 company and San Diego’s No. 1 Web Development and Design Company, Z57 provides thousands of clients nationwide with proven real estate solutions matched with personal service.

Originally looking for valuable content to draw buyers and sellers to their agent websites, Z57 chose Onboard’s sold homes data and neighborhood offerings in 2003 to strengthen their value proposition to agents. In 2008, Z57 and Onboard furthered their relationship to include access to industry-leading accurate listing data for use in Z57′s proprietary IDX solution.

Solutions – Z57 selected Onboard largely due to the flexibility of the Listing Web Service. Z57 was able to control the user interface and thus, the experience for the end user. Karin Slaughter, Director of Business Operations at Z57 describes the relationship as a true partnership built on Onboard’s responsive support team. “Unlike other partners who sometimes brush off custom questions or requests, the Onboard team listens to our needs and are always very responsive. They do the right thing even if it’s not the easiest thing,” Slaughter said.

Results – What began as a simple Neighborhood and Home Sales information relationship has evolved into a highly successful strategic partnership. The combination of continuously updated IDX listings with relevant neighborhood and home sales content makes Z57 websites the resources that buyers and sellers want to return to, resulting in increased sales and a valuable return on investment for agents.