–Evan Cony, Manager of Internet Marketing

Business Need – NRT, the nation’s largest residential real estate brokerage firm, is a wholly-owned subsidiary of Realogy Corporation, and does business under the Coldwell Banker®, ERA®, Sotheby’s International Realty®, and The Corcoran Group® brands. Operating over a dozen consumer real estate websites, NRT was looking to partner with a company to enhance its listings with community and school information. The key was for the data and interfaces to be adaptable so that the many sites could have the content up and running in a short time without the usual technical problems. This far-reaching project affected NRT’s business on a national level.

Solutions – Onboard’s support team met the challenge with data and products that were smoothly deployed to the sites. The individual sites were not only able to integrate the data and programs, but were able to customize them when they wanted to make improvements. For one site covering markets in Connecticut, New Jersey, and New York, Onboard worked with NRT to establish a “Smart Linking” system to match detailed school and district information for individual listings with no additional clicking needing to be done by the end user. “We recognize that aggregating, analyzing, and presenting school and community information has its challenges and we have been happy with Onboard’s solutions,” said Evan Cony, NRT’s Manager of Internet Marketing.

Results – In the case of the Coldwell Banker Residential Brokerage California website, the NRT team assessed end-user feedback and determined listing pages needed to be more user-friendly and easier to navigate. This project created a more user-friendly experience with respect to the local information provided by Onboard Informatics on CaliforniaMoves.com, increasing traffic to listings and time on site. Together with Onboard’s implementation team, NRT was able to boost traffic to Community and School reports by 160% through the custom enhancement of the Neighborhood Navigator solution. NRT also experienced a 15% spike in average time spent on the site’s property detail information pages.