–Helen Galasso, Vice President of Interactive Marketing

Business Need – Coldwell Banker Real Estate LLC, the international real estate services brand whose website coldwellbanker.com has had over 30 million visitors, has conducted several projects with Onboard to enhance and expand the information and capabilities of their website to stay ahead of consumer expectations. Customer trust and Coldwell Banker’s longstanding reputation were prime concerns and they looked to Onboard as a valuable resource capable of meeting and maintaining their high standards.

Solutions – The Coldwell Banker® brand website upgrades included additional neighborhood information; branded, enhanced mapping software; a home value estimation tool; and a home tracker tool to help its franchisee’s homeowner customers estimate their home values over time. Onboard’s team worked diligently with Coldwell Banker staff over several years, not only supplying accurate data, but adapting their products to meet the needs of the client. “With the benefit of Onboard data, Coldwell Banker website visitors get the local information they need to aid them in making informed home purchase decisions,” said Helen Galasso, Vice President of Interactive Marketing for Coldwell Banker Real Estate LLC.

Results – Working in partnership with the Coldwell Banker brand, Onboard’s customized, branded mapping interface won industry accolades for the incorporation of Onboard Points of Interest data alongside Coldwell Banker® listings.