–Stephanie Salmon, Director of Information Services

Business Need – U.S. News is the leading provider of rankings, research, and consumer news that helps improve the quality of life of its readers. The U.S. News Media Group’s signature franchises include its News You Can Use® brand of journalism and its “America’s Best” series of consumer guides that include rankings of colleges, graduate schools, hospitals, health plans, and more. U.S. News chose Onboard based on the robust content offerings that fit the needs of their editorial goals.

Solutions – Onboard and U.S. News & World Report began working together in 2007 when U.S. News was looking to create a Best Places to Retire list. The relationship has since evolved to service both niche lifestyle markets and individuals looking for their ideal place to live, work, or retire. U.S. News also tapped Onboard to provide data in mini-lists for niche lifestyles through the creation of Affordable Places to Retire on the Water, Best Places for Lifelong Learning, and Best Places for Tech Jobs among many others.

Results – In the 2009 edition the Best Places to Live, U.S. News launched an interactive search tool powered by Onboard Informatics data that allows users to find their customized Best Places to Live, Work, and Retire. U.S. News experienced strong traffic in breakout stories focusing on specific consumer lifestyle attributes based on Onboard Informatics’ Points of Interest data sets. The U.S. News & World Report team says the relationship runs smoothly due to the technological expertise of Onboard’s data team.