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Coldwell Banker Real Estate LLC, the international real estate services brand whose website www.coldwellbanker.com has had over 30 million visitors, had several projects to enhance and expand the information and capabilities of their website to stay ahead of consumer expectations.
The Coldwell Banker® brand website upgrades included additional neighborhood information; branded, enhanced mapping software; a home value estimation tool; and a home tracker tool to help its franchisee's homeowner customers estimate their home values over time. Customer trust and their longstanding reputation were prime concerns and they looked to Onboard as a valuable resource capable of meeting and maintaining their high standards.
Onboard's team worked diligently with Coldwell Banker staff over several years, not only supplying accurate data, but adapting their products to meet the needs of the client. "With the benefit of Onboard data, Coldwell Banker website visitors get the local information they need to aid them in making informed home purchase decisions," says Helen Galasso, Vice President of Interactive Marketing for Coldwell Banker Real Estate LLC. Working in partnership with the Coldwell Banker brand, Onboard's customized, branded mapping interface won industry accolades, for the way they incorporated Onboard amenities data alongside Coldwell Banker® listings.
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"We consider the Onboard team not just as a data provider, but a strategic partner that has provided invaluable insight into our product implementation."
Helen Galasso
Vice President of Interactive Marketing |
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ReLogic is a full service, commission-free real estate brokerage which rebates 100% of the commissions back to their clients. ReLogic is changing the real estate industry with their unique team based approach of licensed and salaried Realtors who assist buyers and sellers directly for a fraction of the cost.
ReLogic's interactive web site provides everything from property searches to neighborhood and school research, home valuations, and relevant industry news and video. ReLogic partnered with Onboard because of the depth and quality of their data, as well as the customizable solutions and polygon mapping capabilities. Onboard's team determined the exact content needs; gathered and supplied the local data; worked with ReLogic for smooth delivery and integration; and enabled mapping tools on the site.
With Onboard's content enhancing property listings, ReLogic customers can now dig deeper for research information, including schools, demographics, and neighborhoods, without leaving the site. Increased web traffic and an expanded customer base has resulted from ReLogic becoming a trusted source of information for home buyers and sellers.
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"Overall I have had an extremely smooth, satisfying experience with Onboard. They gave me exactly what I needed, a la cart."
Kirk Lautensleger,
VP of Web Development & ReLogic Co-Founder
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Quicken Loans, the nation's #1 online mortgage lender handling billions of dollars in home loans every year, wanted to create an ambitious, groundbreaking website that would give consumers a complete picture of their home, finances and life. Free credit reports, home values, jobs, retirement and college savings, mortgages, community data and more are gathered in one place to provide users insight into how they are managing their lives. The site, Quizzle, "is intended to be an educator - one spot for people to go on the web to see all of the stuff that they should know about themselves, get graded and improve their situations," says Todd Albery, Creator of Webolutions, at Quicken Loans.
Quizzle's tagline "Don't Guess, Know!" demanded accurate data. Quicken Loans was confident that Onboard could provide dependable, in-depth community and home value content that would integrate seamlessly into the scope of their project. In a large-scale project presenting many challenges, the aspects involving Onboard's data and support team gave Quicken a lot less things to worry about. Quizzle is now a success, helping consumers in their decision-making process.
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"The team at Onboard was phenomenal, it went so smoothly. Everyday we are finding new and exciting ways to use Onboard's rich data to improve the Quizzle experience!"
Todd Albery
Creator of Webolutions
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Homescape, a leading national real estate search site with over 3 million listings, connects buyers and sellers with local property listings and real estate professionals. To keep up with the demands of the online marketplace, Homescape needed to add local, neighborhood data for consumers searching their site.
The Onboard support team's extensive experience with this way of applying their data made the process go very smoothly. Homescape enjoyed "the ease of having to only work with one data partner, as opposed to multiple." Homescape now has a strong base of neighborhood information to build upon for online homebuyers and sellers, including school information, recent sales data, and local attractions such as restaurants, libraries and parks. Moving forward, Homescape is looking to expand the data it leverages from Onboard.
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"Moving forward, we're looking to expand the way we use and implement data as well as our relationship with Onboard. As we've been discussing new ventures, we've been talking as partners not just client to vendor."
Aaron Kutylo
Director, Product Management
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NRT, the nation's largest residential real estate brokerage firm, is a wholly-owned subsidiary of Realogy®, and does business under the Coldwell Banker®, ERA®, Sotheby's International Realty®, and The Corcoran Group® brands. Operating over a dozen consumer real estate websites, NRT was looking to partner with a company to enhance its listings with community and school information. The key was for the data and interfaces to be adaptable so that the many sites could have the content up and running in a short time without the usual technical problems. This far-reaching project affected their business nationally.
Onboard's support team met the challenge with data and products that were smoothly deployed to the sites. The individual sites were not only able to integrate the data and programs, but were able to customize them when they wanted to make improvements. For one site covering markets in Connecticut, New Jersey, and New York, Onboard worked with NRT to establish a "Smart Linking" system to match detailed school and district information for individual listings. "We recognize that aggregating, analyzing, and presenting school and community information has its challenges and we have been happy with Onboard's solutions" said Evan Cony, NRT's Manager of Internet Marketing.
The results of this extensive project can be viewed on the following websites:
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"Onboard has been an enthusiastic partner and is always willing to help us identify new solutions to improve our users' experience on our websites. They are responsive to issues and quickly resolve data problems when they occur."
Evan Cony
Manager of Internet Marketing
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Redfin, a Seattle-based online real estate brokerage, uses technology to empower consumers by providing information that would usually come through an agent, including past sales, property outlines, neighborhoods, price changes, and blogs. In their continuing goal to provide all relevant information, Redfin wanted to upgrade to include school and school rating content.
Hearing that "OnBoard had the best data around," Redfin had them to supply the schools and ratings information, as well as a consumer interface for narrowing down the data. As the project progressed, Redfin had Onboard add boundaries and general neighborhood information to their site, making it even more useful and attractive to consumers.
"Their sales and account management have been great, responding within 24 hours or less. Overall the data has been easy to implement and we were able to get it up and running in a few weeks, which is a great turnaround time, considering how time consuming it is to acquire and integrate many local, distinct data sources."
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"OnBoard had the best data around"
Bryan Selner
Director of Account Management
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