Our Way

We listen to our clients

Onboard adopts a partnership approach with each and every client. We begin our implementation consultation at the discovery phase of the project and work with your team and partners straight on through to post-launch. We speak business, technology, design and editorial to get our clients the results they need.

We know what works and we know what doesn’t work from a user experience and information architecture standpoint. We advise our clients on strategies that maximize ROI using Onboard products and services; from driving traffic through SEO to user loyalty and lead conversion.

Our Relationship Managers and Product Support teams interact with many different types of people on the client side to thoroughly understand what the challenges and objectives are and offer up a customized solution for each and every client to help them achieve these goals.

We ensure highest data quality

Onboard Informatics goes beneath census tracks and block groups using our collection and research network and a set of processes developed over the last fifteen years by some of the most experienced minds in the game. We’re constantly monitoring and modifying our area definitions to accommodate changes in the real world to get you accurate information early and often.

All of our data is enhanced specifically to build trust among your consumers. Government sources such as the Census, FBI and National Center for Education Statistics typically lag current day stats by several years. We estimate current values for all content and provide five year projections for many data elements and go beyond the barriers of other data sources.

We create simplicity out of complex data

At Onboard we work with hundreds of data sources from national sources like the Census, FBI and Bureau of Labor Statistics to local Assessor, Clerk, and Chambers of Commerce. Add in scores of commercial partners and we’re managing, cleaning and processing hundreds of feeds each week. Each and every one of these sources has weaknesses that we address through hundreds of proprietary scripts and algorithms which improve the data without sacrificing its accuracy. From address standardization to code translations to combining multiple sources to create best of breed information on a single property, school or community, we’re constantly adding new content and processes that add value to our content and services.